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"How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market" -a case study of Swedish high-quality design brands

Title: “How to use country-of-origin as a potential success factor when strengthen a brand on a foreign market” -a case study of Swedish high-quality design brands Date of the seminar: 2010-06-03 Course: BUSM08. Degree Project in International Marketing and Brand Management Authors: Emilie de Craene, Madeleine Larsson and Charlotta Samsson Advisor: Ulf Elg Keywords: country-of-origin, country imag

The MaP of Opportunities- How to Create Value in the Older Machine Segment

MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. The service and parts market penetration rate decreases in the Danish market as the machine ages, but the need of service and parts increase why we argue that there is a market potential not being exploited as of to

How to carry out an entrepreneurial project alone and the importance of social networks – a self observational study

This theoretical reflections evaluates my own learning experiences during six months in the master program of entrepreneurship at Lund University. I will focus on how to carry out an entrepreneurial project alone and what importance networks have in this process. I will use four main areas of theory that I will discuss and analyze; The comparison between team start-ups and solo start-ups, networki