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"It's an illusion. That's what I always say, we're not meant to get hurt." - En socialantroplogisk studie om wrestlare och fenomenet wrestling

This study aims to create a deeper understanding of wrestlers that are active in Sweden. The study makes an attempt to explore an understanding of how wrestlers themselves experience the usage of fake in relation to wrestling. The study has been conducted through interviews and observation. The material have then been theorized through the theories of play, reci- procity and front- and backstage.

Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

How to become the Leader of the Mobile Telecom Industry

Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become

How to catch the carrot - En studie om synen på motivation och belöningssystem

I merparten av litteraturen för vårt valda ämne diskuteras yttre belöningar i form av ekonomisk ersättning ingående medan inre belöningar i form av till exempel erkännande och ökat ansvar bara benämns i förbifarten när det gäller motivation av de anställda. Den uppsats vi tagit del av som behandlar belöningssystem och motivationen menar att detta bör ändras då de i sin rapport fick fram att anstäl