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Examensarbetets titel: Influenceraktivism - En kvalitativ studie med narrativ ansats för att ta del av svenska konsumenters upplevelser när influencers använder varumärkesaktivism i sitt varumärke. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Elma Hrnjic och Sandra Emelie Sjöström Handledare: Sofia Ulver Nyckelord: Influenceraktivism, Varumärkesaktivism, Title: Influencer activism - A qualitative study with a narrative approach to take part in Swedish consumers' experiences when influencers use brand activism in their brand. Course: FEKH29, Degree Project in Marketing Undergraduate Level, 15HP Authors: Elma Hrnjic and Sandra Emelie Sjöström Advisor: Sofia Ulver Key words: Influencer Activism, Brand Activism, Consumer Experiences, Influence

People are constantly using there friends in order to ask for a favor or to get hold of some information. This is usually done unconsciously and it is just viewed as everyday life behavior. The function and the use of these links definitely have a value, which means that it can be viewed as a form of capital. But this capital is not caught in the traditional theories of physical capital or human c

In recent years, small bogs at Hassleberga in southwestern Scania have been turned into crayfish ponds after the removal of the organic sediments. Bones and antlers were noticed in the excavated material and have been systematically collected. The finds include reindeer of both sexes and of different ages. Bones of wild horse, elk, arctic hare and arctic fox were also identified. Radiometric datin

Blogg post på The NOVA BHRE Blog, https://novabhre.novalaw.unl.pt/blogBlog post on The NOVA BHRE Blog, https://novabhre.novalaw.unl.pt/blog

Light is a key factor in poultry production; however, there is still a lack of knowledge as to describing the light quality, how to measure the light environment as perceived by birds, and how artificial light compares with the light in the natural forest habitats of their wild ancestors. The aim of this study was to describe the light environment in broiler breeder houses with three different lig

Since the Rio+20 gathering in 2012, and under the banner of blue growth, heads of state, corporations, investors and environmental NGOs have been debating the oceans’ role in solving everything from world food security, to provisioning of energy and natural resources, to mitigating the impacts of climate change and ensuring improved medical care. For the ocean and its resources to play this role,

This article takes the phenomenon of phantom limb pain (PLP), and a therapeutic technology designed to treat it, as springboards to critically consider a transformation: from deeply subjective experiences into quantitative data. Drawing upon ethnographic fieldwork on neuroprosthetic development, I examine an international clinical trial coordinated in Sweden using neuromuscular activation, machine

Understanding how innovation comes about is essential to furthering economic development and sustainable transitions. Noting “creative response” (Schumpeter, 1947) as a broad notion of how agents respond to changes in their environment, this lemma surveys main contributions to our understanding of innovation as endogenous to social and economic mechanisms. Through a review of economic historical d

Successful technological transitions require the alignment of technologies, capabilities, infrastructure, and institutions across a wide array of industries and involving many agents. In such processes, synergies and complementarities across different fields of economic activity are crucial. When such complementarities are missing, imbalances emerge, which, in the absence of innovation, may stifle