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“Snapchat, listen to the people…” : En kvalitativ fallstudie av Snapchats omdiskuterade uppdatering vintern 2018 utifrån ett användarperspektiv

This case-study intends to show how an update, or re-design, of an application can affect the relationship between the user and the brand behind the application. To examine this, the study uses Snapchat and its re-design from early 2018 as a case-study, an update which due to users’ opinions and reactions online had serious consequences for Snap Inc. The study uses a focus group as a qualitative m

Competitive Intelligence - A necessary complement to the Balanced Scorecard?

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company’s ability to create a strategy that takes important external factors into account. As we see it, the BSC’s limitations can create a risk

CI- A necessary complement to the BSC?

The BSC is widely used mangement tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received the BSC, it seems af its internal focus, rigidity, static-ism and mechanical mindset limits the company's ability to create a strategy that takes important external factros into account.

Industrial Landscaping of District Heating – Opportunities for knowledge transfer to the UK market

The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i

Industrial parks – a new entrance strategy to the Chinese market

The purpose of this paper is to shed light on possible cultural, political and legal problems and possibilities that may arise when western companies enter the Chinese market by means of an industrial park. Conclusions: Industrial parks are not a universal establishment strategy that solves all potential problems. For small and medium enterprises entering the Chinese market through an industrial p

Enforcement of IFRS in Sweden - Achievements for building trust to the financial information

The study was conducted through an abductive approach and a qualitative research strategy using a hermeneutic epistemological stance. The data was collected using interviews and respondents selected with a purposive sample technique. With interviews as a data collection technique, we have gathered data from five respondents representing larger listed companies, auditors from the four largest audit

Competitive Intelligence - A necessary complement to the Balanced Scorecard?

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company’s ability to create a strategy that takes important external factors into account. As we see it, the BSC’s limitations can create a risk

FOREIGN DIRECT INVESTMENT OF SWEDISH FIRMS TO THE CHINESE MARKET

Since the Chinese economy’s reform in 1980, it has been attracting enormous foreign investments. Many Swedish firms from different sectors such as technology, manufactory production, consumer, service industries and so on, had started their investments in China. China has become the first choice for global manufacturing due to the huge market, continuous economic growth, stable political situation

Exploration of a method to validate surrogate safety measures with a focus on vulnerable road users

Abstract Background. Traditional crash-based analysis of road safety at individual sites has its shortcomings due to low numbers and the random nature of crashes at individual sites and the related statistical issues, as well as the under-reporting of crashes and lack of information on contributing factors and the process preceding crashes. To get around the problem, road safety analysis based on