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Creativity – the importance of the concept creativity in an advertising firm’s normative control

Purpose: The purpose of this paper has been to increase our understanding of the concept of creativity from a interpretive approach, and examine whether it has an impact on the normative control through which the advertising agency firm is governed. Method: This paper has been conducted through the use of an constructivist ontology and an interpretive approach on creativity. Based on this type of

How an open and encouraging approach to customer complaints can reduce churn - An experimental study focused on customer interactions in SaaS companies followed a service failure

Purpose: This thesis mainly aims to investigate how an open and encouraging approach to customer complaints can affect churn in software as a service companies. This by examining how the approach affects the presentation of complaints, dissatisfaction, negative word-of-mouth and customers repurchase intention followed by a service failure. Methodology: The thesis applies a quantitative approach c

To comprehend young people´s approach in the digital environment during the covid-19 pandemic. Risks and Opportunities.

The aim of this essay was to understand young people´s approach towards the digital environment during the covid-19 pandemic, when their physical education relocated into the digital environment and their homes. A form of teaching they have never faced before, which can be equated as almost an experiment. This one-year master thesis includes a qualitative study with semi-structured interviews. Eig

Store Stories – Analysis of a retailer’s store personality in consumer stories

This study aims at identifying and analysing the construct of a retailer’s store personality in consumer stories and how these stories relate to the retailer’s brand story on a global level. To fulfil the purpose and analyse a retailer’s store personality, a qualitative approach was chosen to analyse the empirical data provided by a case study of H&M through narrative analysis. The main theori

Rewarding key personnel: Incentive programs in companies listed on the Stockholm Stock Exchange’s Large-cap list

Purpose: The purpose of this thesis is to map the remuneration schemes to the top management and the board of directors in the companies listed on the Large-cap list at the Stockholm Stock Exchange as well as analyze if any trends in the design of incentive plans can be deduced. Methodology: A quantitative methodology has been used together with an abductive and descriptive approach. This has been

Fjärdepartslogistik - logistikerns ansvar för mervärdestjänster utförda i köparens lokaler ( engelsk titel: Fourth Party Logistics - the liability of the logisticer for value added services performed in the buyer´s business premises.

Speditörens roll har ständigt utvecklats till att omfatta alltfler tjänster varvid en del, främst de större speditionsfirmorna, har börjat erbjuda lösningar inom fjärdepartslogistik. I detta koncept ingår, förutom transport och lagring, även en stor grupp tjänster kallade mervärdestjänster vilka kan utföras t.ex. i lagret, på terminal eller i köparens (tredjemans) lokaler. Jag har valt att fokuser

Just like a boomerang, it’s Ghana come back to you - Dumpning av elektroniskt avfall i Ghana och hur det kan placeras in i ett risksamhälle

Globaliseringen och den teknologiska utvecklingen som nya möjligheter innebär en teknologi som producerar elektroniskt avfall. Industriländerna producerar, konsumerar och tar del av förtjänsterna för att sedan olagligt transportera avfallet till utvecklingsländer. I samband med dumpning av elektroniskt avfall uppkommer risker vilka vi ämnar att undersöka. För att förstå konsekvenserna av dumpninge

CSR in Commercial Banks - Comparison of the U.S and Swedish Market

The overall objective of this thesis was to investigate how CSR is approached by commercial banks in the U.S and Sweden respectively. We have therefore made a comparative analysis of the national differences in terms of CSR. This research was done by introducing and identifying dimensions that affect the CSR practices in each country. These dimensions have been analyzed based on the national busin

Value of Hedging in U.S Airline industry: A Perspective on firm value and accounting performance

The purpose of this research is to investigate the value premium associated with extent of hedging in the U.S. airline industry during the period 2006 to 2010 and to study the results of hedging on accounting performance as a proxy for firm value. The multivariate approach has been taken to measure the firm value using Tobin's q and accounting performance variables. The results show that hedgi

Is Cash King: A Shareholder’s Perspective ‘a study of excess cash implications on stock returns in periods of boom and bust’

The purpose of this study is to identify if a relationship exists between excess cash and stock returns analysed across periods of boom and bust. Our findings document an overall positive relationship between excess cash holdings and stock returns. In regards to the specific period this paper documents a negative relationship in boom times and a positive relationship in times of downturn. From the

CSR in Commercial Banks - Comparison of the U.S and Swedish Market

The overall objective of this thesis was to investigate how CSR is approached by commercial banks in the U.S and Sweden respectively. We have therefore made a comparative analysis of the national differences in terms of CSR. This research was done by introducing and identifying dimensions that affect the CSR practices in each country. These dimensions have been analyzed based on the national busin

A View of a Traditional Foundry’s Leadership - Do they follow the Chinese Cultural in the way they lead?

Goals of this thesis is to investigate how the Foundry Chinese Managers perceive leadership, and how they construct their leadership skills in their daily working environment in that specific foundry context and whether the Chinese leadership is still following the traditional Chinese Culture or they have their own ways to lead. We are using a qualitative/inductive method. We are using already exi

Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA’s

It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the retailer’s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA’s management and customers perce

RegVis – Regional Development in Sweden : An interactive visualization of Sweden’s regions

RegVis är en plattform som visualiserar nyckelvariabler inom regional utveckling och hur dessa förändras över tid och rum och hur de påverkar varandra. Genom kartor och grafer visualiseras sju variabler. Du kan välja att få en översiktlig bild av respektive variabel, eller fördjupa dig och jämföra variabler, geografiska områden etc med varandra.RegVis is a platform that visualizes key variables in regional development and how they change over time and space, as well as how they influence one another. Through maps and graphs, seven variables are displayed. You can choose to get an overview of each variable, or delve deeper and compare variables, geographic areas, etc. with one another.

USA:s motiv till att gå in i väpnad konflikt- Leder försämrad ekonomi till minskat stöd till presidenten?

Den amerikanska historien har visat att USA är ett land som till hög grad påverkar andra staters politik och ett land som inte låter sig underkuvas. Vi ämnade att med hjälp av statistik undersöka ett eventuellt samband mellan analys¬enheterna, arbetslöshet och BNP, och stöd till presidenten för att se om det finns ett samband till presidenters val att använda sig av avledande taktik i form av att