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The Service Terminator? - när människor ersätts av maskiner
Title: The Service Terminator – when people are being replaced by machines University: Lund University, Campus Helsingborg, Department of Service Management Course: SMKK01, Service Management, Bachelor’s degree, 15 hp, 2012 Seminar date: May 29, 2012 Authors: Sanna Axbom, Maria Ingstad, Emma Nilsson and Lina Sonesson Supervisors: Christian Fuentes and Rickard Ek Keywords: Self-service technologies
Rebranding in the service sector
Thesis purpose: This thesis will through a case study of a recently rebranded bank “Jyske Bank”, seek to research deeper within the field of service sector rebranding. The internal communication used in connection to the rebranding, will be analyzed in order to investigate what initiatives Jyske Bank’s organizational leaders launched to implement the rebranding and furthermore whether the initiati