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The research aims at revealing consumers’ loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company’s main target group, in a case format to study loyalty membe

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment

Informal informationstructures are a reality that needs to be acknowledged by modern organizations emphasising learning and ever changing development. Unfortunately most organizations don't have any knowledge or haven't even considered the possibility of such structures existing in their companies. This can cause organisations to experience problems with learning and development. This essa

Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product off

This thesis examines how the Climate Justice Movement in Germany is set up today and how activists relate to and feel about their activism. Specifically, factors are investigated that make people feel unhappy about their activism or even leave the movement. Furthermore, potential changes of the movement in order to become a healthier and more sustainable environment for activists are suggested. Pa

I en värld där den globala uppvärmningen blir påtagligare för var dag strävar lagstiftare ständigt efter nya sätt att minska utsläppen på. Miljöskatter har sedan 1990-talet spelat en allt större roll i det svenska skattesystemet. Syftet har varit att styra samhället mot en mer hållbar utveckling genom att med ekonomiska incitament minska skador på miljön. Skatteregler med interventionistiska syf

Bakgrund: Reumatoid artrit (RA) är en av de vanligaste reumatiska sjukdomarna i Sverige och är vanligast förekommande bland kvinnor. Många personer med RA drabbas av den kroniska tröttheten fatigue, vilket på sistone har uppmärksammats som ett av de mest besvärliga symtomen vid RA. Att det idag inte finns tillräckligt med forskning kring hur RA-relaterad fatigue påverkar vardagen anser författarna

Denna studie syftar till att fördjupa kunskapen om sångpedagogers strategier kring flickors målbrottsutveckling. Utöver det är syftet att belysa vad flickor själva upplever och kan beskriva rörande det egna målbrottet. Bakgrunden till studien är författarens egen upplevelse av sång under tonåren. Studien har genomförts genom kvalitativa intervjuer med sångpedagoger samt genom ett fokusgruppsamtal

Syftet med uppsatsen var att vinna fördjupad förståelse om hur ett plattformsföretag samskapar värde med sina konsumenter genom sin digitala storytelling. Vidare avsåg studien undersöka hur samskapat värde kommuniceras strategiskt. Studien använde sig av en textanalys och är av kvalitativ fallstudiekaraktär. Det empiriska underlaget bestod av digitala berättelser insamlade från Airbnbs Youtube-konThe aim of this study was to deepen the understanding of how a platform enterprise co-creates value with their consumers through their digital storytelling. A further aim of this study was to understand how co-created values are communicated strategically. The study was conducted through a qualitative case study, using a textual analysis. The material consisted of digital stories gathered from Air

Abstract The production of concrete has a large environmental impact because of the carbon dioxide emissions from cement production. To reduce emissions of carbon dioxide, part of ordinary portland cement can be replaced with different supplementary cementitious materials to create blended cements. Supplementary cementitious materials are often waste products from other industries, such as fly as

Abstract Author: Frida Beck Title: “Skilsmässobarn bär på en tung ryggsäck” Supervisor: Mats Hilte Assessor: Håkan Johansson The aim of this study was to examine how social constructions of children to divorced parents appear in daily newspapers and evening papers. Furthermore this study also examined the difference in the social perception of the child and the parent. The selection of empirica

The study is a first attempt to academically investigate the case of Filipina domestic workers in São Paulo. In brief, it aims to outline these migrants’ life and working conditions, their insertion and function within class relations and in regard to a gendered and racialized work regime. The overarching theoretical framework is social reproduction feminism that originated from the 1960’s sociali

Integrating women's empowerment into sustainable development is rightly seen as crucial to achieve gender equality. Based on quantitative and qualitative fieldwork, the thesis aims to build new evidence about whether male migration result in the empowerment of left- behind women in the context of rural Suining, Sichuan Province, China. Specifically, the study concretely focuses on investigatin