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Företag väljer att övergå till en modernare marknadsföringsmetod såsom Influencer Marketing. Influencer Marketing fungerar genom word-of-mouth som är en metod där information sprids från en person till en annan. Studien avser därför att analysera om företag som jobbar med Influencer Marketing fortfarande använder sig av könsstereotypisk reklam för att marknadsföra sina produkter. En semiotisk analCompanies today choose to abandon traditional marketing methods in favor of new and modern marketing methods. One such method is Influencer Marketing which uses a method called word-of-mouth in which information is spread from person to person. This study is therefore aimed to investigate whether the use of gender stereotypical in advertising still remains despite the more modern marketing methods

Denna kvalitativa studie syftar till att undersöka hur medarbetare i Helsingborgs stad upplever organisationens externa kommunikation. Mer specifikt undersöks hur organisationens Instagramkonto @helsingborgsstad upplevs och hur dessa upplevelser påverkar den autokommunikativa processen. Denna process uppstår då interna publiker tar del av den externa kommunikationen. Genom semistrukturerade interv

Lund International Masters Society of Psychology LISP is the student society for the Master of Science programme in Psychology at Lund University. The goal is to provide Master’s students with both academic and social support. LISP does this by organising a variety of academic events such as skills workshops, as well as social activities like pub quizzes and movie nights.Most of all, LISP tries to

https://www.psy.lu.se/en/education/study-psychology-0/study-master-science-programme-psychology/student-society-lisp - 2025-10-27

Drawing on practice centered approaches to consumption, this study situates a cultural analysis of Instagram, a smartphone-­‐based image sharing application used by over 80 million people worldwide, within wider discourses on reflexive modernity, critical media studies, prosumption, and late-­‐modern consumer culture. A seven-­‐day diary study with 25 international participants, supplemented by pa

Welcome to the Department of Strategic Communication! We are looking forward to you joining us at the department. General information as a new studentThis page helps outline some important information for you as a new student starting a program or course with us this Spring. For specific information about the program or course you are starting, please see the links below. Getting started at the De

https://www.isk.lu.se/en/education/new-student-spring-2025 - 2025-10-27

Ross Leadbetter had had a broad and deep influence on the development of proba-bilistic and statistical theory of extreme values and on the application of extreme-value methods. He has been an inspiration and a friend for many of us. This edito-rial collects thirteen personal recollections of Ross and his work. An account of hiscareer and some of his work can be found in the IMS Obituary “Ross Lea

Have you been accepted at Malmö Academy of Music? Congratulations and welcome! Here we have gathered everything you need to know before term starts. Checklist – this is what you need to do: 1. Read your welcome email Malmö Academy of Music will send out a welcome email to all students before the start of the academic year. Read it! Stäng 2. Activate your student account The first thing you need to

https://www.mhm.lu.se/internt/get-started-newly-admitted-student - 2025-10-27

Hur påverkas storkar av stökiga grannar och grannfejder? Som många arter påverkas även vit stork (Ciconia ciconia) av förändringar i deras levnadsmiljö som leder till färre födo- och boplatser. Men det sker även förändringar på de mindre skalorna, inom regionala populationer och lokala kolonier. Vem storkarna bor granne med kan påverka deras häckningsframgång, alltså hur många ägg de lägger underThe white stork (Ciconia ciconia), a once common species in southern Sweden, went extinct in the 1950s due to changes in agricultural practices, and is now listed as “Endangered” according to the Swedish Red List, since the population is too small to be viable on its own. Thanks to the ongoing reintroduction programme, there are now 70 breeding pairs in southern Sweden. This study aimed to verify

Denna uppsats behandlar relationsskapande och relationshantering mellan företag och konsument på sociala medier. Detta baseras på att många företag idag har en föreställning om att sociala medier automatiskt bidrar till positiva resultat och starka relationer med konsumenter. Samtidigt finns det lite forskning kring dess faktiska utfall. Därmed är syftet att fylla detta kunskapsgap genom att analyThis thesis centres around relationship creation and relationship management between companies and consumers on social media. Today, a vast amount of companies have the idea that social media automatically contributes to positive results and strong relationships with consumers. However, there are still limited research about social media and its actual effects. Therefore, the aim of this thesis is

This thesis analyzed multimodal social media communications of a government agency that manages national parks, to study the kinds of discourses that are constructed by national parks agencies through representations of the parks and their nature. Furthermore, it analyzed and interpreted how the discourses relate to the mandate and other missions that the agency must adhere to, which are generally

Organisationer väljer idag i större utsträckning att övergå från traditionella medier till digitala plattformar för att kommunicera sin varumärkesidentitet. Digital marknadsföring ger organisationer möjlighet att nå ut till en stor publik, kommunicera sitt varumärke och lyfta upp deras värderingar. I samband med denna utveckling har organisationer idag ett större behov av att differentiera sig fråOrganizations are increasingly choosing to switch from traditional media to digital platforms to communicate their brand identity. Digital marketing gives organizations the opportunity to reach out to a larger audience, communicate their brand and express their values. In coherence with this development, organizations have a greater need to differentiate themselves from competitors and take action

Postdoc Contact details Email: aurelija [dot] lukoseviciene [at] jur [dot] lu [dot] se Phone: +46 46 222 10 65Organisation Department of Law Room number: 265 Service point: 56 WebpageAurelija Lukosevicienes profile in Lund University research portalOther affiliations Researcher Lund University Centre for Business Law (Swedish abbr: ACLU) Visiting research fellow EU Law Publications Displaying of p

https://www.law.lu.se/aurelija-lukoseviciene - 2025-10-28

Denna studie har som syfte att belysa hur man kan använda sociala medieplattformen Instagram för att visuellt skildra rådande maktstrukturer, normer och ideal som den nutida feministiska diskursen adresserar. Vidare undersöker den hur influencern Celeste Barber konstruerar sina inlägg på Instagram genom parodier för att vara normbrytande och motsätta sig de kvinnliga ideal som vanligtvis framställThe purpose of this study, is to shed light on how social media platforms like Instagram, could be used to visually depict prevailing power structures, norms and ideals through contemporary feminist discourse. Furthermore, it explores how the influencer Celeste Barber, through parodies, constructs her posts on Instagram to be norm-breaking and to oppose the female ideals that usually are portrayed

Denna fallstudie studerar och analyserar hur Arla bemöter negativa kommentarer på Instagramkontot Arla Sverige. Vi belyser hur Arla förhåller sig till teorier inom Is-sues Management i sin kommunikation på ett av sina Instagramkonton. Vi använder en netnografisk observation samt intervjumetod som insamlingsmetod. Den netnografiska metoden används för att samla in kommentarer från Instagramkontot AThis case study aims to investigate how Arla responds to negative comments posted to their social media in order to gain knowledge of how they take into consideration Issues Management in their social media communication. Through a netnographic observation and two in-depth interviews with Arlas press- and media manager we gather empirical material. The netnographic observation is used to gather co

Today, as anyone could generate content independently, content produced by the Destination Marketing Organisation (DMO) and others co-exist on social media. As such, anyone runs the chance of being a tourism promoter and marketer. Whether this is intentional or not, content generated by the DMOs are not the only thing out there inspiring or influencing tourists' choice of destination, or creat

Affiliated researcher Contact details Email: wenjun [dot] wen [at] fek [dot] lu [dot] seOrganisation Accounting and Corporate Finance Service point: 10 WebpageWenjun Wens profile in Lund University research portal Publications Displaying of publications. Sorted by year, then title. Filter by type AllConference - otherDissertationJournal articleJournal article review Filter The interplay between gl

https://www.lusem.lu.se/wenjun-wen - 2025-10-28

Postdoctoral fellow Contact details Email: hossain [dot] shahriar [at] fek [dot] lu [dot] seOrganisation Marketing Service point: 10 WebpageHossain Shahriars profile in Lund University research portalOther affiliations Affiliated researcher Centre for Retail and Logistics (REAL) Publications Displaying of publications. Sorted by year, then title. Filter by type AllBook chapterConference - otherCon

https://www.lusem.lu.se/hossain-shahriar - 2025-10-28