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Examensarbetets titel: Valmöjligheternas pris; En kvalitativ studie om unga vuxnas köpbeslutsprocess online i relation till AIDA- och CDMP-modellen Seminariedatum: 03 juni 2025 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Elin Carlsson, Maja Kajander och Josephine Syrén Handledare: Jon Bertilsson Fem nyckelord: Unga vuxna, köpbeslutsprocess, Title: The Price of Choice: A Qualitative Study of Young Adults’ Online Buying Decision Process in Relation to the AIDA and CDMP Models Seminar date: June 3rd, 2025 Course: FEKH29, Bachelor Degree Thesis in Marketing, 15 ECTS-credits Authors: Elin Carlsson, Maja Kajander and Josephine Syrén Advisor: Jon Bertilsson Five keywords: Young adults, Buying Decision Process, online, ADIA, Consumer De

Introduction: Assessing suicide risk in clinical settings is challenging, as conventional self-report scales have limited predictive validity. The Death Implicit Association Test (D-IAT) was developed to explore implicit associations related to death and the self-concept. However, it omits the emotional association with death that may be crucial in suicide risk assessment. This cross-sectional stu

The Value of Information from Bayesian decision theory can be used to drive decisions within the development of new technologies aiding research screening, technology characteristics, and employment optimization. The selection of a specific application of technology leads to the definition of the decision scenario within the Value of Information framework. Technological performance characteristics

We investigate the young stellar cluster population of M51 and how it is affected by encounters with giant molecular clouds (GMCs). We combine a galactic model with N-body simulations of 5000 unique clusters in the mass range [600-24000] M⊙. We simulate each cluster twice: with (CR) and without (CN) tidal perturbations from the GMCs. We are able to reproduce the majority of the observed mass- and

Stage- and lineage-specific gene expression patterns are controlled by a complex interplay between transcription factors, the epigenetic landscape, and the three-dimensional (3D) structure of the DNA. The 3D structure allows for the formation of DNA loops that juxtaposition distal regulatory elements to the promoters, allowing for tight control of gene expression. Developing a tool to facilitate t

Purpose: This systematic literature review aims to develop a comprehensive understanding of effort as a multidimensional construct in individuals with impaired swallowing and/or spoken communication. Method: A comprehensive literature search was conducted across three data-bases: PubMed/MEDLINE, Embase, and CINAHL, covering publications from 1966 to 2024. The search included terms related to commu

Early recognition and management of sports-related concussion (SRC), including removal from the sports activity, is essential for player safety and to prevent long-term symptoms. A graduated, stepwise rehabilitation protocol is implemented to allow the athlete to return to sports. In 2022, the 6th international consensus statement on concussion in sports was presented, which has now been adapted t

This study compared and examined the electroencephalogram(EEG)-based driver inattention warning system with actual bus drivers in real-road environments. EEG and survey data were gathered from 20 professional bus drivers who drove their buses under the conditions in which the warning systems were turned on and off for 47 days. The analysis revealed that the ratio of the SMR-mid beta to theta(RSMT)

Objective: To investigate the dynamic changes of soluble fms-like tyrosine kinase−1 (sFlt−1), placental growth factor (PlGF) and their ratio in maternal plasma, from preeclampsia diagnosis to postpartum, evaluating its clinical utility. Methods: Single-center prospective longitudinal cohort study with repeated sample collection in women with established preeclampsia (PE). Seventy-five (n = 75) wom

Preconception health status, especially of women, but also of men, is known to influence pregnancy outcomes. Despite knowledge of the growing importance of preconception health, numerous challenges remain for conducting research in this population and delivering appropriate clinical care. The 2023 Global Pregnancy Collaboration annual workshop focused on exploring preconception health as it relate

Humanitarian aid has long been characterized as a top-down, centrally driven enterprise. Recently, this has begun to change through the broad concept of localization, which commonly describes the empowerment of national and local actors. This chapter showcases the range of localization views within humanitarian aid, focusing on terminology, various definitions and three main interpretations. It al

Transition probabilities and radiative lifetimes have been obtained for 45 transitions of Re II using a combination of radiative lifetime values obtained with the laser-induced fluorescence technique ( seven levels) and theoretical branching fractions. This new set of results, concerning ultraviolet and visible lines, will be useful in the future for investigating the composition of chemically pec

Eosinophils participate in allergic inflammation and may have roles in the bodys defense against helminthic infestation. Even under noninflammatory conditions, eosinophils are present in the mucosa of the large intestine, where large numbers of gram-negative bacteria reside. Therefore, roles for eosinophils in host defenses against bacterial invasion are possible. In a system for bacterial viable

This chapter looks at three different cases, which extend from literature to protest, to examine the multimodality of translation and translanguaging in intercultural communication. The cases include excerpts from the novel On Earth We Are Briefly Gorgeous, the graphic novel Persepolis and practices of lip-sewing among refugees, as documented in online media. They represent different communicative

The reasons why some individuals who experience trauma develop post-traumatic stress disorder (PTSD) while others do not remain poorly understood, highlighting the complex interplay of encoding-related and intrapersonal factors. This study aimed to examine factors predicting variability in trauma-related symptom development. Using a trauma-film paradigm in a healthy sample (N = 32), we investigate

Recent years has seen a number of music researchers taking interest in the concept of affordances. Although interpretation of the concept varies, a common denominator is that affordances are opportunities for actions emerging between a subject and the environment. As such, it is an analytical perspective that highlights material and embodied dynamics of musical practice, dimensions central to musi

Objective: Fenestrated endovascular aneurysm repair (FEVAR) is a well established treatment for complex abdominal aortic aneurysms (AAAs). FEVAR with custom made devices (CMDs) has limitations in both the emergency and elective settings due to time consuming manufacture. “Off the shelf” (OTS) fenestrated stent grafts are a potential solution. The primary goal was to evaluate the five year outcome

BACKGROUND: It is not known if modifiable lifestyle factors that predict survival after invasive breast cancer differ by subtype.METHODS: We analyzed data for 121,435 women diagnosed with breast cancer from 67 studies in the Breast Cancer Association Consortium with 16,890 deaths (8,554 breast cancer-specific) over 10 years. Cox regression was used to estimate associations between risk factors and