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Syfte Syftet med denna uppsats är att bidra med kunskap kring hur ehandelsföretag bedriver sitt CRM- respektive CSR-arbete, för att därigenom få insikt i eventuell problematik och risk med att konsumenternas personliga integritet kränks till följd av företagens CRM-strategier.
With this research we aim to understand the dynamics of consumers' use of cancel culture as a resource for their identity construction online. Theories included were surrounding framing, morality, consumers as moral protagonists, purity and dirt as well as distaste and symbolic violence. These theories were selected to aid with the analysis of the empirical material and to add new insight to t
The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. In the analysis three themes were identified (Personalisation, Involv
Once upon a time, in a kingdom not that far away, a royal wedding took place between Prince Harry of Great Britain and the American actress Meghan Markle. It had been love at first sight, and with high expectations of life as a married woman, Meghan entered her new family filled with joy for what the future might hold. Unfortunately, however, being famous and a part of the royal family did not lea
Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purp
This essay is based on the concept of Islamophobia and its significance. Islamophobia is a modern and a relatively new term that is defined in the hatred and prejudice against Islam and Muslims. In this essay it is possible to follow the arguments that can be seen as a sign that Muslims and those considered being Muslims face discrimination in the Swedish society. The fact that Muslims have a low
On December 20, 2001, the Swedish citizen Mehdi Ghezali was captured on the border between Afghanistan and Pakistan. Ghezali spent the following 930 days in U.S. captivity, without being charged with any crime. My aim in this essay is to analyze how Ghezali was portrayed in three Swedish newspapers under and after his captivity, two nationwide and one local newspaper based in Ghezali's hometow
The exhibition form ”the white cube” has become a convention in the design of art exhibitions, which has its foundation in the modernism‟s ideal where the artwork was meant to speak for itself. The convention has become such as the information about the work of arts doesn‟t belong on the walls because it then might disrupt and take over the experience of the work of art‟s visual appearance. The ai
In this essay I explore contemporary British TV comedy that unsettles and offends its audience by pushing humour to its very outer limits. Attempts to breach decorum and provoke the reader/audience is not a new phenomenon, and by looking at the Modernist rejection of bourgeois values I try to contextualise this fascination with transgression and provocation. The British writer and director Chris
Title: An Absolut icon – To see beyond the label Seminar date: 2012-01-12 Course: FEKH95 Business Administration: Degree Project Undergraduate level, 15 University Credit Points (UPC or ECTS-er) Authors: Fabian Frankenius, Viktor Siewert Holkert and Joel Sverneborn Advisor: Clara Gustafsson Key words: Icon, Brands, Myth, Brand Equity, Authenticity. Purpose: How can we improve our understanding of
We present the discovery and characterization of two transiting planets observed by TESS in the light curves of the young and bright (V = 9.67) star HD73583 (TOI-560). We perform an intensive spectroscopic and photometric space- and ground-based follow-up in order to confirm and characterize the system. We found that HD73583 is a young (∼500 Myr) active star with a rotational period of 12.08 ± 0.1
For lossless universal source coding of memoryless sequences with an a priori unknown alphabet size (multialphabet coding), the alphabet of the sequence must be described as well as the sequence itself. Usually an efficient description of the alphabet can be made only by taking into account some additional information. We show that these descriptions can be separated in such a way that the encodin
Epilepsy is one of the most common neurological disorders and affects over 65 million people worldwide. Despite the continuing advances in anti-epileptic treatments, one third of the epilepsy patients live with drug resistant seizures. Besides, the mortality rate among epileptic patients is 2 - 3 times higher than in the matching group of the general population. Wearable devices offer a promising
Human malignant hematopoietic stem and progenitor cells (HSPCs) reside in bone marrow (BM) niches, which remain challenging to explore due to limited in vivo accessibility and constraints with humanized animal models. Several in vitro systems have been established to culture patient-derived HSPCs in specific microenvironments, but they do not fully recapitulate the complex features of native bone
Purpose Cutaneous adverse drug reactions (cADRs) are a major cause of lamotrigine (LTG) discontinuation. Remarkable variation in their reported incidence suggests confounders and diverse terms and definitions. The aim of this study was to identify immunological cADRs and to throw light on classification and differential diagnoses in children and adults. Methods Hospital records of 2683 patients wi
Unexpected clustering in the orbital elements of minor bodies beyond the Kuiper belt has led to speculations that our Solar system actually hosts nine planets, the eight established plus a hypothetical 'Planet Nine'. Several recent studies have shown that a planet with a mass of about 10 Earth masses on a distant eccentric orbit with perihelion far beyond the Kuiper belt could create and maintain
Within the field of emergency management and fire response, risk and quality are conceptualized to some degree in every response effort. Quality is viewed as a relatively new concept within the field of emergency management and fire response. Whereas, within this same field the concept of risk is more commonly discussed. In this paper, the commonalities between risk and quality are identified and
