“Generally, fast fashion and sustainability are not a match made in heaven” – en diskursanalys av The Guardians och The Business of Fashions skildring av modemarknaden i skärningspunkten mellan snabbmode- och hållbarhetsdiskussioner
Sustainability issues within the fashion market is frequently debated. Especially, whether fast fashion can be considered as sustainable. This bachelor thesis draws on the discussion about fast fashion and sustainability, and how different discourses is being reproduced within different media outlets. By comparing journalistic articles about fast fashion and sustainability from the news media outl
