När varumärken möts: En fallstudie om offentliga personers framställning i marknadsföring
Title: When Brands Meet: A Case Study on Public Figures' Representation in Marketing Date: 2024-05-30 Course: FEKH29 - Bachelor's Thesis in Marketing - 15 Credits Authors: Casper Kull, Gustav Langley, Joel Sörensen Supervisor: Peter Svensson Keywords: Persona Marketing, Public Figures, Personal Brand, Controlled Media, Uncontrolled Media. Research question: How are human characteristics as
