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Fashion eller faux pas? En fallstudie av hur konsumenter på second hand-plattformen Plick ser på konsumtionen av märkeskopior

Designer fashion items hold a high status within the fashion industry. A designer brands’ culture, aesthetic, and exclusivity give their products a symbolic value that can be used by consumers to build identity or express qualities like success or wealth. Therefore it is natural that counterfeit fashion items emerge as an alternative for consumers who want to emulate these qualities, but for a che

Back to the Future: Young Consumers Explore the Past With Retro Branding

This thesis explores how young Swedish consumers interpret retro branding by analyzing their engagement with advertisements through a semiotic lens. Using Pierce's triadic model and Hall's conceptual map, we examined the way young consumers interpret retro branding stimuli in the form of video advertisement. We showed two advertisements from the same brand, FILA, a retro campaign and a con

Mergers & Acquisitions -Is the past the future?

The main purpose of this study is to examine if the relationship between a target and an acquiring company´s abnormal return prior the transaction can affect the outcome in the future. Furthermore, our secondary purpose is to see if Swedish companies have a higher success rate compared to what earlier studies have shown about these phenomena. Finally our third purpose is to try to identify if ther