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Titel: Strategier för relationskommunikation via sociala medier Författare: Eric Malmquist Handledare: Jörgen Eksell Nyckelord: Marknadsföring (relationsmarknadsföring, industriell marknadsföring), sociala medier, B2B, kommunikation (strategisk kommunikation, marknadskommunikation, relationskommunikation), meningsskapande, dialog och konsumentbeteende Problem: Problemet och kunskapsluckan som jTitle: Operational strategies for relationship communication in social media Author: Eric Malmquist Advisor: Jörgen Eksell Keywords: Marketing (Industrial marketing, relationship marketing), Communication (strategic communication, marketing communication, relationship communication), B2B, Social media, Meaning creation, Dialogue and Consumer behaviour. Problem: There are very few studies regard

Today there are various load bearing systems to choose from, concrete, steel, timber, or a combination of these. What determines the choice is usually the economy, which depends on the solutions in the different load bearing systems that will be made. Many of these choices are made based on previous projects and previous experience but do not always lead to the optimal solution. It is important to

The subject of this Master’s thesis is the management of electronic books at three Swedish public libraries. Current statistics about lending e-books have been gathered and supplemented by interviews with librarians and head librarians from the libraries in the study. Statistics and interviews are then analysed together with the library’s policy documents by using an institutional theory. The thes

In the global context of an ever-growing trend of automobility and all its drawbacks, cycling offers an environmentally and socially sustainable transport alternative. Copenhagen has become one of the best cities for cycling, and impressive advances in promoting this practice have raised their cycling share up to 41% of all trips to work/education. However, municipal cycling goals have been postpo

Idag har stora delar av världens befolkning tillgång till internet och många äger smarta telefoner och datorer. Den tekniska och teknologiska utvecklingen har skapat snabb och enkel tillgång till fakta, skapat möjligheter för människor att hålla kontakten med varandra på distans, skapat nya jobb och förenklat spridningen av information. I takt med utvecklingen har även användningen av sociala medi

The ongoing climate changes pose a serious threat to both societies and ecosystems globally. Intensification of extreme weather, floods in combination with heat waves and droughts are some of the challenges that require adaptable and sustainable solutions. Nature-based solutions (NBS) have been identified as a powerful tool for creating resilient and sustainable cities by integrating natural proce

The biogeography of speciation and what can be learned about the past mode of speciation from current biogeography of sister species are recurrent problems in evolution. We used a trait- and individual-based, eco-evolutionary model to simulate adaptive radiations and recorded the geographical overlap of species during and after evolutionary branching (speciation). We compared the spatial overlap a

We examined the effect of thermal shock on the germination of seeds of three conifers, two introduced (Pseudotsuga menziesii and Pinus ponderosa), and one native to Patagonia (Araucaria araucana). Previous research has suggested increased susceptibility to invasions in burnt areas, and therefore, the effect of simulated fire (heat) on seed germination in these native and introduced species was com

ims In atrial fibrillation (AF), a relation between electrocardiogram (ECG) fibrillatory wave amplitude and thrombus formation has been sought for long with conflicting results. In contrast, the possible relation between atrial fibrillatory rate obtained from the surface ECG and left atrial thrombus formation in patients with AF is unknown and was consequently evaluated in this study. Methods and

This thesis was done in collaboration with the department of Food Technology at LTH, Aventure AB, and Arwa Foodtech AB. The aim of the project was to develop the base for a baobab based, spoonable protein snack, comparable to quarg but free from ingredients of animal origin. At the time of writing, one of the biggest if not the biggest trend in the food industry is the replacement of animal-source

This project covers the increasingly growing problem of in-car driver distraction due to infotainment systems. The purpose was to understand this topic and variables, like size and user flows, that lead to distraction and then implement a solution in Spotify ́s Apple CarPlay application. This to combat this problem by providing the user with greater usability in terms of starting music playback. A

About 20 percent of Sweden's municipal street network is now in urgent need of maintenance. This is assumed to correspond to a cost of about 12 billion Swedish crowns. That the streets are maintained in an effective manner is of great importance both for the users' safety and accessibility. Today, however, numerous municipalities suffer from a maintenance debt incurred because of the lack

År 2014 drabbades Västmanland län i Sverige av en allvarlig skogsbrand som växte till att täcka drygt 13 000 ha. På grund av vädersituationen klarade räddningstjänsten inte av att hantera branden, vilken resulterade i att bli den största branden i Sverige sedan mitten av 1900-talet. Året efter branden rapporterade Myndigheten för Sam- hällskydd och Beredskap ett behov av ökad beredskap för allvarlIn 2014, the Västmanland County in Sweden suffered from a severe forest fire that grew to a size of roughly 13000ha. Recent and prevailing weather conditions made the fire overpower the extinguishing ability of the Swedish emergency services, and it ran out of control to become the largest forest fire in Sweden since the middle of the 20th century. The year after the fire, a need to increase the e

Abstract Purpose: The purpose of this thesis is to investigate how different types of fans experience personalization in sports marketing and to analyze how each Fan type can be motivated by understanding how their fan experience could be optimized further. Methodology: This study was a qualitative study. The study was carried out using an abductive approach where literature was combined with empi

Denna uppsats berör 5 kap 6 § utlänningslag (2005:716) om ömmande om-ständigheter för barn. Bestämmelsen innebär en möjlighet att beviljas uppe-hållstillstånd när ingen annan grund finns då det skulle anses strida mot hu-maniteten att utvisa utlänningen. För barn har det sedan 2014 räckt att inneha särskilt ömmande omständigheter för att kunna beviljas uppehållstillstånd, men från 1 dec 2023 måsteThis essay addresses Chapter 5, Section 6, Subsection 2 of the Swedish Al-iens Act (UtlL) regarding compelling circumstances for children. The purpose of this essay has been to investigate the differences between ex-ceptionally compelling circumstances, but not with the same severity and gravity as for adults, and particularly compelling circumstances from a child rights perspective. This has bee

The number of companies in Sweden has shown a significant increase over the last five years (www.bolagsverket.se). Data about these companies is an important asset for the customer relationship management market. In most business areas, users are in search for new customers. Companies, such as Lundalogik AB, provide a service, where the analysts can look for customers in an interactive environment

In online auctions bidding frequency tends to increase towards the last minutes of the auction. This thesis investigates why bidders might choose to engage in last minute bidding, sniping, in Tradera auctions (Tradera is a Swedish subsidiary of eBay). Tradera uses a hard-close rule and a second-price rule. In hard-close auctions the dead-line occurs at a specific time, after which new bids are not

The main purpose of this paper is to describe and analyse how social worker on a specific Social Service Agency describe their experiences. My focus has been to concentrate on social worker, whose task is related to young people. The paper is presented from three different themes; work assignments, professional roles and projects in life. The central questions are; Which are the socialworker´s mai

An energy service company (ESCO) is an example of an atypical business concept that generates greater positive externalities as its business grows. The basic business concept of an ESCO is a company that installs energy efficient improvements in their customers' buildings, such as new lighting and ventilation systems, and then recovers expenditures and gains profits by splitting the resulting