Sökresultat

In order to understand where and how the Swedish public access their medicines, especially prescribed medicines, an online survey was conducted as a pilot study during April and May 2016. Among a collection of 155 answers, the data shows that, although a majority of the respondents feel hesitated and negative towards shopping prescribed medicines online, a tendency is demonstrated that people woul

Abstract: This thesis treats the subject of rural development and nonfarm development in particular with a focus on community-based tourism. With support and examples from old development theories the aim is to explore how rural development in today’s world differs from the time of the industrial revolution and what that shift looks like. A case study of Buliisa district Uganda, stands as example

The post earnings announcement drift (PEAD) is a well studied market anomaly. However, few academic papers have focused their attention on Swedish market. Therefore, this paper evaluates if the PEAD can be observed on the Swedish market between the first quarter of 2006 and the last quarter of 2019. Using a sample of 121 firms consisting of both small and large sized firms, this paper found statis

This paper reports on the results of a cross-sectional study that focused on the impact of attitudes, subjective norms and consumer innovativeness on intention to purchase cosmetic products. Beginning with the Theory of Reasoned Action (Ajzen & Fishbein, 1980; Fishbein, 1980; Fishbein & Ajzen, 1975), several models have been proposed to conceptualize the complex behavioral and social proce

In 2009, an extensive reform of the Swedish fisheries was implemented. After several decades of regulation based on the principle of fish resource as common property, fish was put in a system of Individual Transferable Quotas (ITQs) and released from the state and given to vessel owners. This thesis examines how labour and the implementations of a market-based system in fishing has (re)shaped the

Operant conditioning is a psychological theory about learning through positive and negative reinforcement which has been researched for decades. However, some fundamental components of this theory have not yet been thoroughly researched, such as its interaction with long-term retention and context. These components are essential if we want to understand how operant conditioning applies in everyday

The argument put forward in this paper is that stocks listed on the Stockholm Stock Exchange, from 1993 to 2016, exhibits return continuation over an intermediate-horizon. The best performing strategy, which selects stocks based on the previous six months’ returns and holds the portfolio for three subsequent months, yields an average monthly return of 2.33%. Moreover, results are robust after risk

Prankvertising is a phenomenon that is gaining significant exposure in marketing world, attracting both small and large companies to implement it as a new advertising strategy. Its success has been proven by millions of views and shares within a few days, reflecting an effective tool of viral marketing. Despite its success in gaining rapid audience reach, the argument relating to its true success,

This study examines the relationship between online ratings and the sales performance of video games on the Swedish market. The thesis aims to fill a gap in the research within the fast growing field of video games and contribute to the theoretical understanding of how online ratings in a word-of-mouth framework can serve as a transaction cost reducer. It also aims to assist firms active in the vi

After a brief introduction to the current general milk industry, the emergence of oat milk is presented, as well as shifting trends in milk consumption. This study aims to analyze oat milk precisely. The analysis is done in terms of packaging. Therefore, oat milk packaging and all the packaging elements were analyzed. After a literature review of Consumer Perception, Consumer Motivation, Consume

Despite the tempting potential for attractive profits presented by a momentum strategy, it encounters two primary challenges. First, there are infrequent, yet significant losses when the market is imposed by high volatility. Second, the strategy incurs high turnover costs due to the constant rebalancing of the portfolio. To mitigate these issues, this paper implements strategies for volatility tim

This study investigates how expiration dates and dynamic shelf life labels influence consumer preferences and willingness to pay (WTP) for fresh chicken products. Using a discrete choice experiment (DCE), the research evaluates the impact of shelf life duration, price, and the presence of a real-time freshness indicator on consumer decision-making. A sample of fresh chicken consumers in Lund, Swed

Background: Thailand is not only a popular destination for Swedish tourists, it is also the foreign country where the largest numbers of Swedish males contract HIV. This study investigated sexual risk-behaviour of Swedish men who have sex with commercial sex workers (CSW) in Thailand. Method: Eligible men were approached on location in red-light districts of Pattaya and Bangkok with a self-adminis

Private equity firms (PE firms) have become common owners of established firms in concentrated markets. We show that the threat of a PE acquisition can trigger incumbent mergers in an otherwise merger-stable industry. This can help antitrust authorities maximize consumer surplus because previously privately unprofitable – but consumer surplus-enhancing – mergers now take place. We thus predict tha