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Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. Rhetorical business – A study of marketing work in t
This doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that includThis doctoral thesis delves into the transformation of the customer journey—that is, the direct and indirect interactions between a customer and retailer over time—in the smartphone era. Using a socio-material perspective, it goes beyond current visions of the customer journey, which often focus on emotions and experiences, and instead explores how agency is distributed across elements that includ
Föreliggande arbete är en tesdrivande uppsats med syftet att på basis av en föreställning om språkets förändringskraft utmana CSR-begreppet för att landa i en reviderad version vilken syftar till att väcka ett skifte i förståelsen av begreppets innebörd. Undersökningen belyser CSR-diskursens komplexitet och begreppets problematik i dess vedertagna förståelse. Aktörer talar i termer av CSR om helt
Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behavio
Datum Institution/avdelning Enhet etc Mall för att dokumentera att semester sparas – lärare Lärare omfattas av arbetstidsavtalet för lärare och utgångspunkten i avtalet är att hela årssemestern förläggs i en följd till sommaren med början måndagen som infaller efter midsommarhelgen. Detta görs per automatik av SSC. Det finns dock möjlighet för lärare att spara semester och detta görs genom överens
Popular Abstract in English Globalization and new technologies in transportation and communication have opened the doors for partnerships beyond the national and regional borders, making business survival more complex than ever before. We can see more companies outsourcing different aspects of their business in order to focus on one or a few core competencies, which would potentially gain them morIn this dissertation, we discuss how buyers practice purchasing strategies in an asymmetric power situation favoring suppliers, and how their purchasing strategies practiced impact their purchasing power and buyer-supplier relationships. Organizations enter exchange relationships to access required resources not produced internally, and are exposed to uncertainty from not being able to fully contr
Research talks at libraries and cultural venues in the region Folkuniversitetet Syd is preparing a 2027 catalogue of research-based public talks for libraries, museums, cultural venues, associations and other organisers in the region. Researchers at Lund University are invited to express interest in contributing with a talk. The aim of the catalogue is to make research-based knowledge available t
https://www.lu.se/formular/would-you-give-public-research-talk - 2026-06-20
The video essay disseminates the work Eyja, a site specific, participatory performance performed in Hrísey an Island off the north coast of Iceland. The piece is a contemplative performative experience on what it means to belong and is a part of an artistic research ´How Little is Enough, Sustainable Methods of Performance for Transformative Encounters. The challenges of the Hrísey reflect the glo
