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Denna uppsats undersöker ifall marknadsföringsmetoden Pay What You Want (PWYW) har en starkare positiv påverkan på en konsuments attityd gentemot en produkt i förhållande till gratisprover (FREE). Detta undersöktes på studenter i Lunds Universitet med ett implicit test, SC-IAT. Medan FREE ger bort produkten utan extra kostnad tillåter PWYW konsumenten friheten att köpa en produkt till vilket pris This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. While FREE gives the product away without further ado, PWYW allows the consumer the freedom to buy a product at any amount of their

Space activity is rapidly developing, increasing globally in public and private sectors, and subject to competition amongst dominant spacefaring actors. Global space governance is discordant with the contemporary environment motivating international efforts to develop it. Since 2021 the European Union (EU) is intensively developing space policy and strategies. This dissertation contributes to stud

The advent of new technologies for single-cell RNA sequencing analyses has resulted in the discovery that the myeloid compartment in the tumor microenvironment (TME) is far more complex than previously appreciated, and that intrinsic and extrinsic factors in the TME highly influence the immunosuppressive or active states of these cell types. There is now a need to develop multiplex assays to ident

The global shift in the food system towards more sustainable diets has made legumes such as chickpeas, lentils and beans increasingly important due to their nutritional and environmental benefits. But despite these benefits that they offer, their consumption remains relatively low. A key reason for this, is the digestive discomfort they cause such as bloating and flatulence alongside reduced miner

Disasters exacerbate pre-existing gender inequalities, rendering women vulnerable to various forms of harm. Nevertheless, women are not victims to be protected by men; rather, they play a significant role in post-disaster recovery. Previous studies in Türkiye’s context revealed a lack of gender lens in disaster response and management. This thesis investigates the gendered experiences of women in

This thesis explores the increased electricity access between 2003 and 2019 in Afghanistan by employing two main explanatory variables – solar power and international involvement. The models are based on logistic regressions, investigating urban and rural areas, as well as a sample of the whole population. The data is survey data collected annually, by the Asia Foundation, throughout the country.

Problem Description: Entering a new business segment introduces numerous challenges for a high-tech company. New product development processes, even when well-managed, have a high expected failure rate and commercialisation is costly. High-tech markets are volatile, fast-moving and uncertain with a short window of opportunity for introducing and establishing new products. Strategy research does no

Popular Abstract in Swedish Spraytorkning är ett vanligt sätt att tillverka partiklar från en lösning. Genom att finfördela lösningen med hjälp av gas i ett spraymunstycke bildas miljontals små vätskedroppar, som blandas med varm torkgas i en torkkammare. Då avdunstar vätskan och fasta, torra partiklar bildas. Tekniken kan användas för att tillverka inhalationspartiklar för användning som läkemedeThe interest in spray drying for production of inhalable particles has grown considerably since the late 1980s. However, which process variables that control degradation and the solid state properties have not been subject to extensive research. This thesis deals with how important characteristics of inhalation particles can be controlled, i.e. particle size, morphology, degradation and crystalli

The aim of this study is to explore the links between modal options and opportunities to participate in everyday activities among people aged 65–79 and living in Sweden's large metropolitan regions (Stockholm, Gothenburg and Malmö). This incorporated a specific focus on those considered at a greater risk of transport-related social exclusion. This study applies the Capability Approach as a concept

Aim This paper presents a probabilistic method for the characterization of pollen taxa using attributes, and for the reconstitution of past biomes. The probabilities are calculated on the basis of European floristic and pollen databases sufficiently large and exhaustive to provide robust estimates. Location The analysis is based on data from approximately 1000 sites throughout Europe. Method We us

Digital and scalable technologies are increasingly important for rapid and large-scale assessment and monitoring of land cover change. Until recently, little research has existed on how these technologies can be specifically applied to the monitoring of Reducing Emissions from Deforestation and Forest Degradation (REDD+) activities. Using the Google Earth Engine (GEE) cloud computing platform, we

BACKGROUND: Patients with cleft lip and/or palate can undergo numerous procedures to improve appearance, speech, dentition and hearing. We developed a cleft-specific patientreported outcome instrument to facilitate rigorous international measurement and benchmarking. METHODS: Data were collected from patients aged 8-29 years with cleft lip and/or palate at 30 hospitals in 12 countries between Octo

Purpose: The aim was to evaluate the impact of age-appropriate information and preparation procedures for children with cancer undergoing radiotherapy on 1) parents and family functioning, parents' anxiety and 2) hospital costs compared to traditional care. Design and Methods: An un-matched quasi-experimental controlled clinical trial was conducted consisting of a control group including 31 parent

The structural research programmes of the European Union dedicated to advance thesustainability sciences are increasingly permeated by thenotion of transdisciplinarity (TD). A growing body of literature residing at the intersection of research methodology and sustainability studies can guide researchers to adopt appropriate research approaches in their projects. However, how to implement the trans

Kelp forests are among the most productive ecosystems on Earth, releasing detritus year-round through direct blade erosion, storm-induced detachment, wave breakage, seasonal shedding, as well as indirect urchin grazing. Fragmental kelp detritus is transported from the euphotic zone to deeper parts of the ocean such as fjords, where decomposition rates are very low and detritus may contribute to lo

Credibility and intent are important but imprecise legal categories that need to be assessed in criminal trialsas neither common nor civil legal systems provide decision-makers with clear rules on how to evaluatethem in practice. In this article, drawing on ethnographic data from trials and deliberations in Italiancourts and prosecution offices, we discuss the emotive-cognitive dynamics at play in

The article examines the professional emotion management underlying prosecutors’work in court. Building on interviews and observations of forty-one prosecutors at fiveoffices in Sweden, and drawing on sociological theories of emotion habituation, we analyzethe emotion management necessary to perform frontstage (in court) professionalism as aprosecutor. We divide our analysis into three key dimensiThe article examines the professional emotion management underlying prosecutors’ work in court. Building on interviews and observations of 41 prosecutors at five offices in Sweden, and drawing on sociological theories of emotion habituation, we analyze the emotion management necessary to perform frontstage (in court) professionalism as a prosecutor. We divide our analysis into three key dimensions

OBJECTIVE: To evaluate psychometric properties of newly developed hand and wrist proprioception tests.DESIGN: Cross-sectional and test-retest comparisons.SUBJECTS/PATIENTS: Twenty-six individuals (mean age 40 years) with wrist disability (> 3 months) due to traumatic injury or general instability.METHODS: Pointing acuity (with eyes open and closed), active joint position sense (in extension, flexi

Internet-delivered cognitive behavioural therapy (ICBT) is an efficacious treatment for social anxiety disorder (SAD) in youth. However, we have limited knowledge about patient characteristics that may be associated with better (or worse) treatment outcome. Particularly concerning factors suggested to be involved in the maintenance of SAD (e.g., anticipatory anxiety and post-event processing). The