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In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2026-05-18

Oksana Tymoshchuk, professor from Ukraine, came to Sweden in April 2022 when a full-scale war broke out in her country. A grant from the Knut and Alice Wallenberg Foundation brought Oksana and Iben Lundgaard together and today Oksana is working in the Lundgaard lab trying to find out more about the mysterious glymphatic system. We are all well aware of the situation in Ukraine. Prof Oksana Tymoshc

https://www.wcmm.lu.se/article/story-oksana-tymoshchuk-and-mysterious-glymphatic-system - 2026-05-19

Centre for European studies has awarded Katarina Bungerfeldt an honorary mention for her Master’s thesis “Money Talks: The potential of an EU financial conditionality mechanism linked to the rule of law”. The thesis is about rule of law conditionality in the EU. Is it possible to persuade political actors (such as the governments of certain EU member states) to respect fundamental principles of ru

https://www.cfe.lu.se/en/article/katarina-bungerfeldt-receives-honourable-mention-her-thesis - 2026-05-19

There is still much we don’t know about the tiny plastic particles thought to be all around us. In a new study, Tommy Cedervall and his research group show that the rate of degradation may be faster for nanoplastics than for larger plastic debris. The reason is that UV radiation plays a role in the degradation process, and the radiation seems to have a greater effect on smaller particles. “This is

https://www.nano.lu.se/article/study-nanoplastics-surprises-scientists - 2026-05-19

Three researchers at Lund University Diabetes Centre (LUDC) receive generous grants from the Hjelt Diabetes Foundation in 2021. Ola Hansson, Karl Bacos and Malin Fex have been awarded 45 000 euros each for their research projects. A common aim is to develop a better understanding of the mechanisms behind type 2 diabetes. Diabetes has become a major health issue with nearly half a billion people li

https://www.medicine.lu.se/article/hjelt-foundation-grants-mechanistic-studies-type-2-diabetes - 2026-05-19

https://www.compute.lu.se/article/compute-spring-meeting-28th-april-2025 - 2026-05-19

This article is over 5 years old, and the information may therefore be outdated. Researchers at Lund University have contributed to creating a uniquely detailed global climate model that will increase our understanding of climate change. It is the first time that vegetation and land use, at this level of detail, are included in climate modeling within EC-Earth, a global climate and earth system mo

https://www.merge.lu.se/article/unique-climate-model-includes-vegetation-developed - 2026-05-19

This article is over 5 years old, and the information may therefore be outdated. Researchers at Lund University have contributed to creating a new, updated version of a global climate model that will increase understanding of global warming. Through the new model, one can now look at how land use and changes to vegetation can influence, and be influenced by, climate change. It is the first time th

https://www.cec.lu.se/article/unique-climate-modeling-vegetation-focus - 2026-05-19

On 2 April, it was time for the the annual FEK Table Tennis Tournament again, and this year also marked its 10th anniversary! The competition first started in 2013 but has had three breaks over the years, which is why the 10-year celebration is taking place this year. (See the fact box for more details on past years and winners.)A total of 22 players battled fiercely until the very end, and this y

https://www.lusem.lu.se/internal/article/who-made-it-podium-years-fek-table-tennis-tournament - 2026-05-19

Sweden has made significant strategic investments into the national infrastructure MAX IV, with world-unique instruments usable across disciplines. One emerging area is within medical sciences. MultiPark researchers now gather across research groups to facilitate the usage of these state-of-the-art techniques available just around the corner. MAXIV for high-resolution, sub-cellular X-ray measureme

https://www.multipark.lu.se/article/maxiv-high-resolution-sub-cellular-x-ray-measurements-special-interest-group - 2026-05-19

This article is over 5 years old, and the information may therefore be outdated. Lund University's advent calendar Merry Quizmas features Johannes Lindvall's research today. Every day you have a chance to enter the competition by sending a message (comment). Indicate the correct answer to today’s question in the message/comment: 1, X or 2.Today's quiz-question:There are various theories about what

https://www.svet.lu.se/en/article/lindvall-quiz-question-todays-advent-calendar - 2026-05-19

This article is over 5 years old, and the information may therefore be outdated. DPP-4 inhibitors are a group of drugs used to treat type 2 diabetes that lower high blood sugar levels by stimulating insulin production in the body. Researchers at Lund University in Sweden have now discovered that DPP-4 inhibitors are also effective against low blood sugar levels. The study, which was carried out on

https://www.lunduniversity.lu.se/article/diabetes-drug-could-protect-against-low-blood-sugar - 2026-05-19

https://www.staff.lu.se/article/they-want-shine-light-dark-chapter - 2026-05-19

Social media provides a new environment that makes it possible to carefully edit the image you want to project of yourself. A study from Lund University in Sweden suggests that many people are prepared to pay to ”filter out” unfavorable information. Economists Håkan Holm and Margaret Samahita have investigated how we curate our social image on the web using game theory. Previous studies have been

https://www.lunduniversity.lu.se/article/people-are-willing-pay-curate-their-online-social-image - 2026-05-19

The University's Management Group has visited Utrecht University in the Netherlands. Utrecht University has written a text about the visit "The Swedish University appreciates Utrecht's innovative power". Here you can read Utrecht University's text. In the next LU News, the University Management will describe the visit to Utrecht with their own words. They are similar in several ways: Lund Universi

https://www.staff.lu.se/article/utrecht-university-writes-about-lus-management-groups-visit-utrecht - 2026-05-18

This article is over 5 years old, and the information may therefore be outdated. Two universities within 20 km of each other will become a reality next year when the higher education institution in Malmö will receive full university status. What this will mean for Lund is unclear. Will the university in Malmö be a complement or a competitor? In Lund, the feeling is cautiously optimistic. Huset Ork

https://www.staff.lu.se/article/complement-or-competitor - 2026-05-19

Depression, dizziness, difficulty focusing the gaze and balance problems. Many professional athletes who have sustained head trauma in sports have lingering symptoms that affect everyday life. Little help has been available as the cause has been unknown. A clinical study from Lund University in Sweden can now show that the problems originate in an injury to the vestibular nerve. Athletes in contac

https://www.lunduniversity.lu.se/article/damaged-nerve-behind-athletes-post-concussion-issues - 2026-05-19

Through the years, most gender norms have been challenged or changed in modern society. Yet each Christmas, a strikingly similar image of Santa Claus appears in the media and in our homes. What is is about Santa Claus that makes him immune to the criticism that other male patriarchal figures have endured? ”A lot of Swedish parents these days are very gender aware and progressive. This hasn’t seeme

https://www.lunduniversity.lu.se/article/why-we-accept-santas-traditional-masculinity - 2026-05-19

This article is over 5 years old, and the information may therefore be outdated. Sweden and Denmark are among the countries in the world with the highest type-1 diabetes prevalence. Both countries have a long tradition of excellent research and treatment, and with the new joint diabetes project DiaUnion, supported by the EU's Interreg program, we are bridging research among the two countries to jo

https://www.ludc.lu.se/article/denmark-and-sweden-join-forces-against-diabetes - 2026-05-19

On 03 March 2023, Jenny Mattsson defended her Ph.D. thesis. With the goal to broaden the availability of antibody-based drugs for patients with cancer and other diseases, she has spent the past several years working to develop new methods that can be used to identify new antibodies and antibody targets. In this interview, we learn more about her research, how she has simultaneously juggled doing a

https://www.stemcellcenter.lu.se/article/new-methods-phenotypic-antibody-discovery-phd-interview-jenny-mattsson - 2026-05-19