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Branding är en stor business i dagens affärsvärld. Termen används för att beskriva ett företags varumärkeskapitalsuppbyggande åtgärder. Det varumärkeskapital som byggs upp via brandingåtgärder utgör numera ofta en av ett företags mest betydande tillgångar. En tillgänglig möjlighet för näringsidkare att skydda sitt varumärkeskapital är genom generalklausulen i 5-6 §§ Marknadsföringslagen (MFL) som Branding is a big business in todays corporate world and the term is used to describe the work that is done in order to build strong brands. The brand equity that is built by branding often constitutes one of a traders most valuable assets. One possible option for traders to protect their brand equity is through the general clause in 5-6 §§ MFL in which it is stipulated that all marketing actions

Self-levelling flooring compounds (SLCs) are mainly used on concrete floors. Their purpose is to smooth the floors and make them horizontal. The fact that they are self-levelling means that they spread out like water over the floor before hardening to a horizontal layer. Some of them are also advertised as being self-desiccating. A quote from a big manufacturer on the Swedish market regarding thei

Plenty of research has been made on strategic asset allocation, but the focus on foreign market exposure is sparse. This paper analyzes how the investor’s portfolio choice is affected when exposed to four foreign assets, one domestic asset, and the risk free interest rate. Two models are developed using dynamic programming for an investor with iso-elastic utility and lognormal asset returns. The p

“The female chameleon –fashion's importance in identity creating roleplay” focuses on how women are encouraged by fashion- and lifestyle related materials to create different identities and roles in everyday life. In the first part of the analysis it answers how women create roles when they actively engage in the process by seeking advice via different media. To understand identity-constructio

Kommuner and the Swedish National Government have been promoting sustainable transport in Sweden. Their actions and plans use the concept of mobility management, as well as infrastructure investments. However the public transport administrations who are responsible for the procurement of public transport in Sweden have had limited visible engagement with this concept. The purpose of this thesis wa

I den svenska rättsordningen anses djur vara lös egendom. Detta innebär att de kan säljas, bytas, överges och till och med dödas, allt enligt ägarens vilja. Syftet med denna uppsats är att utreda vad denna status får för effekter samt om det rättsliga skydd djur har i övrigt är tillräckligt. En följd av att djur räknas som lös egendom är att brott mot djur kan rubriceras som skadegörelse. VidareIn the Swedish legal system animals are considered property. This leads to them being able to be sold, traded, abandoned and even killed, all according to the wishes of the owner. The purpose of this essay is investigating what the effects of this status are, as well as investigating whether the legal protection animals have through Swedish law in other aspects is sufficient. One effect of the f

Life is generally viewed to be priceless, however, for an economy to work, there has to be some sort of value-placement on human life. The concept applied to attain such a value-placement is called the value of statistical life. This study seeks to identify if there is a connection between the value of statistical life in different countries and what implications such a result might hold. Using Mi

Miljöcertifieringar för byggnader, anläggningar och stadsdelar tillämpas i dag i allt större utsträckning för att säkerställa hållbar utveckling i den byggda miljön. Deras främsta syfte är att främja sociala och ekonomiska fördelar samt uppnå minimal negativ påverkan på människa och miljö. Kraven för olika certifieringsnivåer är detaljerade och uppbyggda på tydliga betygssystem. Samtidigt har begrThis study aims to, through a comparative analysis, examine if there are any similarities between environmental certification schemes and the nature-inspired design tool Cradle to Cradle in environmental performance when building residential houses. The analysis shows that two of the four examined certification systems, LEED and BREEAM, have several traits that are similar to C2C. However, these s

Uppsatsens frågeställning har sin upprinnelse i att författaren observerade att en ny marknad uppstått där privatpersoner använder sig av sociala me-dier för att sluta avtal med varandra. På denna marknad är oenigheten stor om vilka regler som gäller. Traditionell juridisk metod har använts men det finns också inslag där en kan se att denna metod påverkats av en pro-blem- och intresseorienterad anThe central question of this essay arose when the author observed that a new marketplace has emerged. In this marketplace individuals use social media to reach agreements with each other. In this marketplace, the dissen-tion is great about which rules apply. Traditional legal method has been used to answer the question, but a problem- and interest-oriented approach has also been used. The purpose

According to international law, under the Convention Relating to the Status of Refugees (CRSR), refugees have the right to seek asylum in the host country they arrive to. However, there are many democratic states today that view it as their privilege to select which refugees who have the right to enter their territory. In order to do research on this subject I will use Norman Fairclough’s critical

The human motor control is both robust and stable, despite large delays and highly complex motor systems with an abundance of actuators, sensors and degrees of freedom. The cerebellum is thought help accomplish this by compensating for external loads and internal limitations and disturbances through adaptation, creating inverse models of the motor system dynamics. The cerebellum does also exhibit

This thesis is a feminist-critical study of the marital metaphor in Hosea 1-3. My prime interest is the woman and her identity. I ask whether she is a prostitute or married to the prophet. My conclusion is that the text does not strife to tell us her identity, she is merely a prop in the prophets play. Her prostitution is there to shame and to blame other men. These men are the ruling class of Isr

Mechanical changes within cells and viruses have been shown to be of great importance for various mechano-signaling processes. In phage and herpesviruses, strong confinement of double-stranded DNA inside the capsid generates tens of atmospheres of pressure. This confinement leads to electrostatic sliding friction between neighboring DNA strands. This affects the mobility of the encapsidated genome

A high quality benchmark for small variants encompassing 88 to 90% of the reference genome has been developed for seven Genome in a Bottle (GIAB) reference samples. However a reliable benchmark for large indels and structural variants (SVs) is more challenging. In this study, we manually curated 1235 SVs, which can ultimately be used to evaluate SV callers or train machine learning models. We deve

A cell line derived from a tumor is a heterogeneous mixture of phenotypically different cells. Such cancer cell lines are used extensively in the search for new anticancer drugs and for investigating their mechanisms of action. Most studies today are population-based, implying that small subpopulations of cells, reacting differently to the potential drug go undetected. This is a problem specifical

Since independence and over the years, pesticides have become a dominant feature of Bangladesh agriculture. To protect farmers' health, environment and to improve sustainability of chemical pest control quantitative understanding of farmers' behavior in pesticide use is critical. However, study on the levels of knowledge and awareness of farmers and the practices of pesticide use are often limited

In this work we report the impact of using mid-infrared laser-induced thermal grating spectroscopy (IRLITGS) for temperature measurements in flames by probing hot water lines. The measurements have been performed in the product zone of laminar atmospheric CH 4 /H 2 /air flat flames with equivalence ratio ranging between 0.6 and 1.05. LITGS is a technique based on thermalization through collisions

Attosecond pulses, produced through high-order harmonic generation in gases, have been successfully used for observing ultrafast, subfemtosecond electron dynamics in atoms, molecules and solid state systems. Today's typical attosecond sources, however, are often impaired by their low repetition rate and the resulting insufficient statistics, especially when the number of detectable events per shot