Filtyp
Titel: När tillgången styr begäret – En kvalitativ undersökning om unga kvinnors föreställningar kring scarcity marketing och FOMO inom modebranschens e-handel. Seminariedatum: 3 juni, 2025 Kurs: FEKH29 – Examensarbete på kandidatnivå i marknadsföring (15 högskolepoäng) Författare: Emma Andersson, Emma Larsson och Ida Pålsson Handledare: Clara Gustafsson Nyckelord: Scarcity marketing, FOMO,
The purpose of this study is to explore how young, eco-conscious Swedish women navigate the tension between sustainability and beauty ideals regarding their consumption of cosmetic products. Semi-structured interviews were conducted with young, educated women, alongside two middle-aged women working with sustainability and organic products. Thematic analysis was used to identify themes, categories
This paper investigates the role of inequality in shaping both the level and direction of innovation across 50 countries from 2015 to 2018. Drawing on the framework of national innovation systems and employing Principal Component Analysis (PCA) alongside multivariate OLS regressions, we construct composite indicators for governance, inequality, and institutional capacity. Our findings suggest that
This thesis explores how exclusionary practices in luxury branding, such as high price barriers, selective staff behavior, and intimidating store design, shape consumer perceptions of trust, fairness, and willingness to buy, particularly among consumers aged 18–29. Grounded in Social Exclusion Theory and Boltanski and Thévenot’s Worlds of Worth framework, the study examines how branding strategies
The purpose of this investigation is to explore and highlight the role of the Third World within a human rights framework during the era of decolonization. More specifically the investigation analyzes in what ways states from the Third World used human rights to argue for the abolishment of colonialism within the context of debates in the 15th session of the UN General Assembly in 1960 and in rela
Shootings have become the central focus in both the political debate as well as in media coverage. Even though shootings are statistically rare, the symbolic impact they have on public perception is significant. The aim of this thesis is to examine how Swedish media symbolically constructs the public- and parochial realm when shootings occur in them, and what symbolic meanings are attributed to th
Sweden has in the past decade embarked on a journey to rebuild the concept of ‘total defence’. The crisis management system led by the Swedish Civil Contingency Agency has become all-the-more involved in the civil defense, with the Swedish Armed Forces responsible for military defense. The present thesis aims to explore the topic of gender and language in Sweden’s total defense discourse to uncove
This thesis investigates a version of the Vehicle Routing Problem: The pickup and delivery problem with transshipments. The aim was to construct a mathematical model, that finds optimal rail freight train routes according to specific requirements used in the industry. One challenge was that transshipments - the process of a request order changing trains at an intermediary station - were necessary
The purpose of this investigation is to examine how Chinese and German Foreign Direct Investments (FDI) affect human development in Sub-Saharan Africa (SSA), as measured by the Human Development Index (HDI), and to explore potential reasons for any differences in their respective impacts. The investigation is based on two multiple linear regression models, both implementing OLS fixed effects estim
I Sveriges decentraliserade och diversifierade skolsystem verkar rektorer i skärningspunkten mellan pedagogiska ideal, organisatoriska krav och föränderliga styrformer. Denna uppsats undersöker hur rektorer i kommunala, privata och ideellt drivna grundskolor tolkar och utövar sina professionella roller inom dessa institutionellt mångfacetterade sammanhang. Genom intervjuer med svenska rektorer i dIn Sweden’s decentralised and diverse school system, principals operate at the intersection of pedagogical ideals, organisational demands, and shifting governance structures. This thesis examines how principals in public, private, and NGO-run elementary schools interpret and enact their professional roles within these institutionally diverse settings. By interviewing Swedish principals in these di
Thesis Purpose: The purpose of this study is to explore how young consumers make sense of receiving email marketing communications in today’s digital landscape. Theory: This study adopts the Uses and Gratifications Theory by Katz et al. (1973) which notes that media users are active participants who selectively interact with media to fulfill certain needs. In the context of this study, UGT is use
This bachelor's thesis examines how narratives about queer and/or norm-critical performance strategies can counteract the reproduction of stage stereotypes and preconceived normative role interpretations on the independent theatre stages in Sweden. Based on three dyadic interviews with three different independent theatre groups in Sweden, I have analyzed narratives about queer and norm-critica
Syftet med uppsatsen är att undersöka vilken betydelse commensality, det gemensamma ätandet, har i en svensk kontext. Samt undersöka vilka likheter och skillnader det finns i ätandet mellan unga vuxna, som precis etablerat egna matvanor, och deras föräldrageneration. Arbetet baseras på den problematisering Claude Fischler presenterar som beskriver hur samhällets individualisering även leder till e
As trade wars commence and European integration deepens it becomes increasingly important to investigate the effects that such actions have on the economy. This thesis investigates the effect that the EU and Eurozone has on the economic growth of its member nations. The study utilizes an augmented Solow-model in a fixed effects framework to see the effect that the EU and Euro has had on economic g
The increased awareness of the importance of sustainability has paved the way for a more climate friendly future. But at the same time, biodiversity is at risk due to overstraining practices used by forest and textile industries. Do we have to choose one or the other when ensuring a greener course of action? In this project, the aim has been to explore what can be done when combining only leftove
This bachelor thesis uses firm registration and unemployment data to see if unemployment has an impact on the rate at which firms are formed in Swedish regions in the years 2005-2023. This is done through econometric modelling, namely a linear regression model with region and time specific effects. The results show that there indeed is a relationship between unemployment and firm formation, and sh
Det här examensarbetet handlar om hur man kan närma sig en plats som man har starka band till. Det utforskar jag genom att undersöka min familjs sommarstuga som ligger i Åhus på den skånska östkusten. Där har jag spenderat min barndoms somrar och det är en plats som jag har starka känslor kring. Hur gör jag när jag som arkitektstudent ställs inför att förändra en sådan plats? I det här projektet
This study investigates lexical transfer in the acquisition of Swedish as a third language (L3) among L1 Ukrainian speakers with English as their second language (L2). Employing theoretical frameworks from crosslinguistic influence (CLI) and psychotypology, the research examines how perceived linguistic proximity and proficiency levels can mediate the influence of L1 and L2 on L3 vocabulary acquis
Understanding how plants allocate time between the green-up and senescence phases within a growing season is critical for assessing vegetation responses to environmental change. This thesis investigates the spatiotemporal patterns of the time allocation fraction, defined as the ratio of green-up duration to senescence duration (RGS), across the Tibetan Plateau from 1982 to 2018. Phenological metri
