”Kan ingenting vara på riktigt nu för tiden?”: En kvalitativ studie om konsumenters känslomässiga reaktioner på AI-genererad reklam.
This study researches how consumers respond to knowing an ad is AI-generated, and which motives underlie these responses. To achieve this the study gathers data through interviews combined with a discourse analysis of online threads discussing different AI ads. The analysis, which is done through the lens of Raymond Williams’s concept of structures of feeling, shows that many consumers treat AI-ge
