Sökresultat

För att särskilja sig från konkurrenter investerar organisationer enorma summor i att koppla sitt varumärke till en viss färg. Vid skapandet av brand equity är brand elements så som logotyper en central del. Vilken betydelse har egentligen färg på logotyper och vad påverkar det utifrån ett varumärkesperspektiv? Syftet med denna uppsats är att utreda huruvida användandet av olika färger på logotypTo stand out from competitors, organizations invest large amounts of money to associate their brand with a certain color. In terms of creating brand equity, brand elements such as logos are of vital importance. What influence does the color of the logo have and what does it affect from a brand perspective? The purpose of the study is to investigate how the usage of different colors in logos affec

This thesis is an extension to the previous work done at Department of EIT in investigating the complexity reduction of LDPC decoding using the stochastic approximation method to improve the energy efficiency of energy-limited applica- tions, such as in mobile phones. The research carried out in this thesis investigates the complexity and conver- gence results of adaptive performance control algorit

En explosiv ökning av interaktiva webbttjänster gör att webb-tillgänglighet är ett hett ämne. Det syftar på att alla, oavsett funktionsnedsättningar, ska komma åt webb-innehåll. Företag med hundratals applikationer kan genom förbättrad till- gänglighet e ektivisera arbetsprocesser, spara resurser och rekrytera er.There is an explosive growth in on-line information and interactive services provided on the Web. Web accessibility refers to designing these websites so that all people, no matter disabilities, can access Web content. Recently in Sweden, laws and regulations have been imposed, requiring private corporations to ensure an accessible digital work environment. Scania is a major Swedish automotive ind

Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer

The European Spallation Source ERIC is a new neutron spallation source being built in Lund, Sweden, with NMX as one of the pioneer instruments. NMX is a Quasi-Laue single crystal neutron diffractometer for the investigation of large biological molecules. Wavelength, size and divergence of the neutron beam reaching the sample have to be controlled to properly match the different experimental needs.

This thesis examines Ismaʿili individuals’ “lived religion” through personal views on religious values combined with daily practices in German society. Since a Eurocentric view on Islam often fails to recognize the complexities of Muslim communities while emphasizing the Muslim faith as incompatible with “modernity”, the current study of the Ismaʿili branch serves as an example of Muslim practices

Det här projektet ämnar fånga, och med matematiska modeller beskriva, beteendet hos försäljningen under en butikskampanj i en matvarubutik. Detta med hjälp av Artificiella Neurala Nätverk. Idag använder de flesta matvarukedjor så kallad datorassisterad beställning, vid beställning av deras butiksartiklar. Dessa system fungerar förhållandevis bra under normalförsäljning, men tar ofta inte hänsyn tThis thesis will investigate the characteristics and possibilities of implementing a forecasting model for campaign sales in Coop stores. The implementation will be done by the use of multiple linear regression and artificial neural networks. Advantages and drawbacks of these models will be investigated and discussed. The campaign characteristics will be evaluated using linear methods, and seve

As female labor participation rates, educational attainment, and occupational prestige improve the colocational dilemma of migration increasingly a problem. This paper seeks to determinine the difference in determinents and outcomes of interstate migration across educationally homogamous couples in the United States. The paper uses data from the Panel Survey of Income Dynamics for couples, married

Lord of the Flies (1954) by William Golding is seen by many as a portrait of the violent darkness of human nature, and how all of humanity will revert to a savage state in the absence of civilisation. This essay argues that this is not accurate, since the book only presents the actions of a group of British boys, among which the majority of the violent acts are performed by boys who are most likel

Designing an energy-efficient building with the use of passive design measures is not always possible due to the location, surrounding buildings or site layout. This can result in larger façade areas facing East or West and causes issues with the low sun altitude. The sun can thereby not be blocked constantly, since daylight is needed for the well-being of students and improves their study perform

This paper investigates and quantifies shareholder wealth effects arising through spin-off announcements in Western Europe. Building on existing research the study seeks to add recent results and to further investigate whether the effect of spin-off announcements on shareholder value has altered in current times. In order to find out to what extent abnormal returns around the announcement date for

Thermal comfort is a topic that for the last century has interested designers and researchers. European and International standards have given guidelines for assessment of thermal comfort in typical indoor environments for long occupancy, however the transitory spaces and semi-external spaces have not been addressed. Available literature was reviewed and summarize to find appropriate methods for a

Thesis Purpose: To understand organizational culture and the ways of maintaining it in a fast growing tech startup from the Baltic States Research Questions: What is the organizational culture in a fast growing tech startup? What are the challenges faced due to the rapid growth? What are the ways to maintain the organizational culture in a fast growing tech startup? Methodology: a qualitative in

Syftet med uppsatsen är att öka förståelsen av hur mellanchefer kan påverka internal branding samt klargöra vilka beståndsdelar av internal branding som gör mellanchefer till ett strategiskt verktyg i servicebranschen. Fallstudien har genomförts med en kvalitativ utgångspunkt med en deduktiv ansats som har inslag av induktion. Studiens analys, diskussion, modell och slutsats grundas i vetenskapligThe purpose is to increase the understanding of how middle managers can affect internal branding and to clarify which elements of internal branding that makes middle managers a strategic tool for organizational changes in the service industry. The case study has been conducted with a qualitative basis with a deductive approach that has elements of induction. The study's analysis, discussion, m

Anläggningsbranschen anses ofta ha en svag produktivitetsutveckling och en låg innovationsgrad jämfört med andra branscher. En nyhet som kommit de senaste åren är att börja använda långgrävare vid VA-arbeten. Traditionellt används ett par vanliga bandgrävmaskiner, men en långgrävare kan ersätta båda dessa maskiner. Syftet med detta arbete är att undersöka vilken produktionsmetod som ger högs

Klimatförändringarna med stigande havsnivåer gör att förutsättningarna för vårt byggande måste förändras i kustnära områden. Länsstyrelsen i Skåne har fattat ett beslut om att mark under +3 meter över havet döms ut för bebyggelse. Kommunerna vid kusten får då mycket svårt att expandera, och vill därför kunna hitta eventuella lösningar för att kunna bygga i utsatta lägen. En möjlig lösning är att aWith the climate change sea levels are rising which changes the boundary conditions for sites along the coast. The County Administrative Board of Skåne has decided that new buildings should be built at least 3 meters above sea level. Because of this decision the coastal municipalities have problems with expanding further, and are really keen on finding alternative solutions in order to allow build

In recent years the rate of fraudulent crime has increased in Sweden. Swedish media has flagged up this development in part by publishing articles focusing on such crimes particularly against the elderly. Elderly victims of fraud are often described as especially vulnerable, not only because of their physical weakness but also because of their gullibility. This description of elderly victims of fr

In the existing securities market structure, a securities trade between two parties requires the involvement of several financial intermediaries ensuring the safety of the transaction. However, the complexity of today’s market structure in conjunction with the lack of interoperability between financial data infrastructures and the disalignment of business practices, are causing costs, risks and fr

Denna uppsats fokuserar på den nya termen ”klickjournalistik” och Facebook-inlägg publicerade av Dagens Nyheter samt Aftonbladet. Studien analyserar populära inlägg publicerade utav de två tidningarna och jämför likheter och skillnader mellan dem med referenser till teorier inom bl.a. masskommunikation. Frågeställningarna lyder: 1) Vilka likheter och skillnader finns det mellan de Facebook-inlägg This research paper focuses on the newly founded term ”click-journalism” and Facebook posts published by two different Swedish newspapers. The study analyzes the posts and compares them to each other as well as referencing to theories in mass communication and click-journalism. The questions guiding this essay are: 1) What are the similarities and differences between Facebook posts published by Af