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This thesis examines how generative artificial intelligence (GenAI) reshapes product development in creative industries through an in-depth case study of a German women’s fashion and lifestyle brand. The study addresses a gap in existing research by analyzing how GenAI reconfigures product development as a process structured by prediction, judgment, and action in a context where tacit knowledge, s
The Indonesian Fast Moving Consumer Goods (FMCG) market ranks among the world’s largest consumer markets, with one of the highest annual growth rates worldwide, and a consumer base of more than 200 million. Despite its size and potential, the market is notoriously challenging to navigate, as it contains a unique combination of strong local traditions, Islamic religious practices, and price sensiti
In today’s business world, organisations must constantly adapt and remain flexible in order to succeed. In the complex situation that organisational change entails, middle managers play a key role, as they are positioned between top management and employees and are responsible for communication between these levels. Middle managers occupy a dual role, in which they are required to interpret change
The increasing use of artificial intelligence (AI) is often portrayed as central to efficiency and innovation in the public sector. However, previous research shows that many AI initiatives struggle to be integrated into everyday work practices. Against this background, this study aims to develop an in-depth understanding of how change management shapes the use of AI in public organizations. The s
As generative AI becomes widely accessible across industries, firms face a strategic paradox. The same technology that expands creative capability simultaneously erodes the distinctiveness on which competitive advantage depends, drawing firms toward commoditized and undifferentiated outputs. Against this backdrop, understanding how organizations appropriate value from generative AI rather than mer
The European luxury goods sector faces a convergence of sustainability-related pressures including tightening EU regulations, shifting consumer expectations, and reputational exposure linked to supply chain controversies. While Corporate Social Responsibility has been the dominant framework through which luxury brands have tried to overcome these challenges, its limitations in connecting social co
Electronic Health Record (EHR) systems have become central components of contemporary healthcare digitalization and are often associated with large-scale organizational change. Previous research on EHR implementation has primarily focused on systems that have already been implemented or are in active use, while less attention has been directed toward how healthcare professionals make sense of anti
Despite China’s rapid outward foreign direct investment growth, existing international business research has largely focused on capital-intensive, goods-producing sectors, leaving the internationalization of service industries, particularly catering, comparatively underexplored. This study examines why and how Chinese catering firms adapt their business models and operations when entering the Euro
Industrial control systems must ensure reliable operation while respecting physical and operational constraints. In practice, PID controllers dominate industrial control, often cited as covering over 95% of control loops. PID controllers are reliable, well understood, and easy to maintain, but they cannot explicitly handle constraints. In contrast, model predictive control (MPC) can enforce constr
Existing research on organisational transformation is heavily anchored in crisis and competitive pressures as drivers of change. This study looks past this and aims to examine how organisational transformation can be sustained past the initial disruption and how companies make sense of, frame, and communicate transformation within the organisation, with a focus on monopoly-heritage companies. Neo-
This study explores how gender stereotypes shape employees’ and managers’ perceptions of managerial behaviour within a Swedish organisational context. Although Sweden is often regarded as highly gender equal, previous research shows that gendered expectations remain stable and may continue to influence how leadership is interpreted. Using a qualitative research design, six semi‑structured intervi
This thesis investigates the control of stamping speed in a hydraulic extrusion press at Alleima, with the aim of reducing oscillations at the start of the process and achieving faster stabilisation. A simplified digital model of the press was developed in Simulink to capture the key system dynamics and enable simulation-based evaluation of control strategies. Initial work focused on the existing
This thesis examines how middle managers construct, enact, and navigate organizational values in everyday managerial practice. While organizational values are often presented as stable principles intended to guide behavior and create cohesion, the everyday realities of managerial work are more ambiguous and relational than such representations suggest, particularly for middle managers positioned b
Lean-oriented manufacturing depends not only on routines, standards and improvement systems, but also on employees who are willing to engage with these practices in daily work. This thesis explores how employees in Swedish Lean-oriented manufacturing companies experience leadership in relation to their work motivation, using transformational leadership as an interpretive lens. The study takes a qu
Artificial intelligence (AI) is increasingly integrated into knowledge-intensive work, shaping how employees seek information, develop knowledge, and collaborate. While existing research has primarily focused on human-AI collaboration, technological capabilities, and performance outcomes, less attention has been paid to how AI becomes embedded in the interpersonal learning processes through which
International professional mobility has increased significantly in recent years, yet the workplace integration experiences of self-initiated expatriates remain underexplored in academic literature. While Scandinavian workplaces are characterized by formally inclusive organizational cultures, equitable policies and strong DEI commitments, international professionals sometimes perceive the gap b
Private equity (PE) investment changes not only who owns firms but also how they are governed. In founder-led firms, this transition is particularly complex because authority, decision-making, and organizational identity are closely tied to the founder. Existing research explains private equity governance primarily through monitoring and value-creation mechanisms, but less is known about how the i
Workplace social activities are commonly used by organisations to strengthen connection and belonging among employees, yet how employees actually interpret and make sense of these activities remains underexplored. This study explores how employees make sense of workplace social activities and how these interpretations shape their sense of belonging and organisational identification. A qualitative
As artificial intelligence increasingly plays a role in modern startups and further mediates how entrepreneurs interpret their markets, founders no longer primarily use their own exploration of the markets but rely on pre-structured lists made by algorithmic tools. Whilst the tool has largely presented this reality to augment the capabilities of entrepreneurs, it has paid less attention to what go
This study explores how newly graduated employees experience assigned mentorship in relation to other workplace support during their transition from higher education into professional roles. Drawing on organizational socialization, mentorship, and developmental network perspectives, the study examines how support is navigated, assessed and used during organizational entry. The study adopts a qual
