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The aim was to study whether stimuli that cannot be detected consciously might nevertheless influence subject’s higher cognitive functions, and whether such an effect differs in individuals with different levels of state-trait anxiety, social desirability and “Repressor”. Participants (N = 56) listened to a classical piece of music in which subliminal messages were embedded. These messages could b
Abstract Being a public authority, as the Swedish Vägverket, includes communication with youth. A lot of research is done concerning youth and its life conditions – they are the future and thereby important to understand. A common goal for public authorities of today is to cooperate to create more value for the citizen. The web service Körkortsportalen is a result of that. The research questions a
Title: Investor relations from the perspective of young investors: A quantitative study of individual investors’ preferences in information and communication channels. Author: Cathrine Lorvik Advisor: Jesper Falkheimer Language: Norwegian Problem: Within the research field of investor relations there is lacking studies that focus on individual investors, i.e. the receiver perspective. At the same
Titel: Att upprätthålla samarbetsrelationer i ett destinationsnätverk – En studie om målsättningars, förtroendens och strukturens betydelse. Universitet: Institutionen för Service Management, Lunds Universitet, Sverige. Kurs/Nivå: SMTX06, Kandidatuppsats 15 hp. Författare: Charlotte Lundquist, Emma Nilsson, Jessica Vestin Handledare: Johan Hultman, Erika Andersson Cederholm Problembeskrivning: Des
Abstract Issue: Theories of how to use communication tools and what underlying strategies should be are many, but why do we not know how a successful organization values these tools and how they make these strategies into action? Purpose: The purpose of this essay is to expose how a large, decentralized and successful organization is using internal communications, and how they communicate organiza
Föreningar har överlag svårt att rekrytera och engagera nya medlemmar till sin verksamhet. Det är främst i målgruppen unga vuxna, som antalet engagerade är underrepresenterade. Detta är både ett samhällsproblem och ett problem hos många föreningar. Vi är därför nyfikna på hur ideella organisationer arbetar med sitt varumärke för att nå denna målgrupp. Vårt syfte med denna uppsats är att fördjupa k
European communication is a growing, but still a small field of study without a real housing within the academia. Strategic communication can to this end profit from providing a new ground for European communication to evolve as its democratic incentive relates to the fundamental aspects of the construction and transformation of European society. The essay puts focus on the communicative developme
The public sector of today is often characterised by reduced finance and increased competition, which makes it harder to attract the highest skilled employees. This thesis attempts to generate new knowledge about employer branding within the public sector. We have carried out a case study on Universitetssjukhuset MAS (UMAS) and studied three different groups; employees in leading positions, doctor
The purpose of this master’s thesis is to critically discuss blogs as a medium for dialogue based communication in a public relations context, and to empirically study how organizations and blogs perceive each other and how this affects the organization’s public relations practice. The research was partly conducted through qualitative interviews with communications professionals representing six m
This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal w
Purpose: The purpose of this master thesis is to explain how organizations, as an actor of corporate social responsibility, can create conditions for legitimacy in a complex world. Method: To address how organizations can create conditions for legitimacy we accomplish qualitative interviews with Communication managers and CSR managers in five Swedish social responsible organizations. Findings: The
The provision of military and armed security services typically is the monopoly domain of the state. With the end of the Cold War legitimate private firms, however, expanded as worldwide providers of military and security services. The proliferation of private military companies echoes back to pre-modern eras when it was customary for state rulers to allocate force and security through the market.
Syfte: Syftet med vår uppsats är att undersöka huruvida företags CSR-arbete gällande etik- och miljöfrågor kopplat till motivation skiljer sig beroende på företagets inriktning. Vårt mål är även att undersöka huruvida de klassiska motivationsteorierna går att applicera på CSR. Genom att studera detta hoppas vi kunna dra slutsatser kring om olika typer av företag arbetar med CSR-relaterad motivatio
Vår uppsats är baserad på teorierna kring definitionen av anställningsotrygghet, orsaker till anställningsotrygghet och vilka hanteringsprocesser individen väljer att använda för att undvika osäkerhet. Vi har intervjuat 12 stycken Sköterskor på lunds universitet angående deras förhållningssätt till sin anställning efter besked om sparkrav. Vårt resultat: Det existerar en så pass stor distans mella
The specific aim of the study was to ascertain what may influence the implementation of HIV/AIDS workplace programmes in two global organisations operating in Botswana. A case study approach was applied, focusing on two case companies defining themselves as good corporate citizens and in relation to this are implementing workplace programmes applying the same model and service provider. It was fou
Syfte: Vårt övergripande syfte med den här uppsatsen är att analysera och beskriva sambandet mellan produktutveckling och benchmarking. Resultat: Resultat av studien visar att det finns ett samband mellan benchmarking och produktutveckling. Benchmarking är en integrerad del i produktutvecklingsprocessen. Vi har kommit fram till fem gemensamma faktorer; Projektering, Målsättning, Implementering, Ut
Syftet är att beskriva och analysera hur Swedbank på kontoret i Trelleborg implementerar sin strategi genom belöningssystem. Studien har en abduktiv ansats som utgår från en kvalitativ undersökning. Uppsatsen baseras på en fallstudie gjord på Swedbank i Trelleborg, där respondenterna innefattar de anställda på privatsidan samt kontorschefen. Studien visar på att Swedbank i Trelleborg har ett välut
An emerging trend among manufacturing companies in Sweden is “offshoring of research and development (R&D)”, which means knowledge sourcing from low-cost countries. There is a substantial and growing pool of high-skilled people in low-cost countries, resulting in companies increasingly going to where the talent is. However, management and implications of R&D offshoring are not sufficiently
The formation of ESDP (European Security and Defense Policy) is one of the most important building blocks shaping the European security structure and the European integration process since the beginning of the 21st century. Even though the integration engine was injured by the rejection of the European Constitutional Treaty in France and the Netherlands, the ESDP can be seen as currently one of th
