Filtyp
Purpose: The purpose of this paper is to investigate the influence of pop-up stores on brand equity of online retailers from the consumer's point of view. The theoretical approach aims at highlighting the most crucial parameters when measuring brand equity regarding the use of pop-up stores. This will be further analysed in the empirical part. Furthermore, the objective is to develop a theoret
In forest biomass estimations, three dimensional (3D) canopy structure data derived from images captured by unmanned aerial vehicles (UAVs), also known as drones, has shown potential due to the flexibility and cost efficiency of the method. However, little research has been done for its applicability in bioenergy forest. In this study, a method was developed with the purpose of remotely estimating
Surface roughness is one of the main challenges for the growing industry of additive manufacturing. Not only are surfaces rougher than on components produced by conventional means, but there is also a great variation within a single component as well. In this thesis, we have studied the surface roughness of AM components using focused variant microscope and X-ray computer tomography. This is used
Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops re
Microfluidic systems allow for fast and precise manipulation of small volume samples in a highly controlled environment. In such a system, acoustic trapping is a powerful tool, enabling non-contact isolation of cells and microvesicles from complex media. In this technique, an ultrasonic standing wave is introduced in the microchannel. The standing wave exerts size-dependent acoustic forces on part
The purpose of this thesis has been to shed light upon, and create an understanding of, social forces that can hamper or enable the establishment and future development of the needle exchange program in Helsingborg. More specifically, the thesis has investigated how different discourses of drug abuse and the external organizational environment, in terms of imitation and legitimization, have influe
Purpose: The purpose of this paper is to see what luxury brands gain from a limited-edition collaboration in terms of segment, positioning and target group and based on the identity prism, see what characteristics that are transferred from and to the brands in the collaboration. Design/methodology/approach: First a literature review is presented with relevant theories for the purpose of the paper
Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. Pr
Numerous broad insights have emerged in the last decades concerning the invasive non-indigenous round goby (Neogobius melanostomus) and its expanding presence in the Baltic Sea. The waters surrounding the Danish isles are the final frontiers separating the Baltic Sea from the North Sea, and although they offer highly favourable habitats, the biotic resistance in Öresund by native competitors might
Sweden today is suffering from a housing shortage. Not least among young adults, students in particular. One reason to why the supply of housing is insufficient and unable to meet the demands most likely has to do with the slow construction rate that occured between the years of 2008 and 2012. The slow construction rate combined with an increased demand in proportion to the growing population has
Understanding neoliberalism as a many-headed heterogenous global tendency, this thesis aims to investigate, analyse and gather lessons in the global resistance against it. It is particularly focused on Pirin National Park in Bulgaria, where government changes to its management and development have sparked year-long protests. I ask how neoliberalism manifests itself in Bulgarian environmentalism an
The purpose of this work was to use spatial-temporal analysis for the prevention and mitigation of disease spread. A prototype application was specifically designed to detect territories with a high incidence of cases and a second was used to validate the results. The first algorithm tried to find clustered cases territories and compare them to the smooth average of the previous two years of data
Sweden has the reputation of being one of the most sustainable and innovative countries in the world, when it comes to environment-related technology. However, the ecological footprint rates indicate, that Swedes are currently living lifestyles that would require the equivalent of four Earth-like planets to sustain. Most carbon foot-print emissions are closely connected to household activities, wi
This study centres around the value creation and status hierarchies in online brand communites. With the advancement of digital technologies, it has become easier for admirers of brands to interact and communicate with each other. Companies do not necessarily want to engage and commit to online brand communities due to strict brand management practices and fear of losing the control of the brand t
This research focus origins from an international welcomed preschool cartoon Peppa Pig and try to fill in some blank areas of the Chinese Peppa Pig studies. Through the usage of two qualitative methods to explore Chinese audiences’ reception studies of British cartoon Peppa Pig. Qualitative content analysis has been used for understanding audiences’ Peppa Pig reception. After categorizing and codi
