Crisis communication and stakeholder responses on social media: A case study of Boeing’s practices and users interaction on Facebook
This study aims to increase the understanding of how an organisation applies crisis communi- cation strategies on social media, how users respond to these crisis communication messages, and what the nature of the interaction between the organisation and users is. Three research questions were developed, which consisted of 1) what crisis communication strategies and tac- tics Boeing uses on Faceboo
