Brand enchantment: how luxury brands become a source of meaningfulness for employees
Brand enchantment: how luxury brands become a source of meaningfulness for employeesHow do some people experience work as meaningful? Organisational researcher, Rachel Waldo at Lund University, argues that one important answer has been largely overlooked: the brand itself. Based on 39 in-depth interviews with employees in different roles across luxury houses within LVMH (Moët Hennessy Louis Vuitto
https://www.lunduniversity.lu.se/article/brand-enchantment-how-luxury-brands-become-source-meaningfulness-employees - 2026-11-02
