Filtyp
Forskningsfrågor: Hur arbetar företag med trendbaserad marknadsföring på TikTok i relation till sin varumärkesidentitet? Hur balanserar företag kortsiktig synlighet och långsiktigt varumärkesbyggande i sin TikTok-kommunikation? Syfte: Studien syftar till att undersöka hur företag arbetar med trendbaserad marknadsföring på TikTok, i relation till företags varumärkesidentitet. Studien syftar även ti
Abstract In this thesis, I examine intra-migrant boundary-making in Sweden, focusing on Iranian migrants’ attitudes toward other Middle Eastern migrant groups. Drawing on Jock Young’s criminology of vindictiveness, this study situates othering within broader dynamics of ontological insecurity, perceived status positioning, and moral differentiation in late modern societies. The aim of this thesis
Through in-depth qualitative interviews with 17 men and one woman, this thesis investigates masculinity and ‘honor’ in the daily lives of Iranian-Swedish men living in Skåne. The aim of this thesis is to study the men’s description of ‘honor’ and the situations in which it appears as masculine practices in everyday life. For this purpose, a theoretical framework including theories of masculinities
Detta är en kvalitativ studie av svenskars läsning som en social praktik och hur denna påverkas av digitalisering och den samtida samhällsutvecklingen. Undersökningen bygger på fem intervjuer med bibliotekarier, vilka analyseras teoretiskt utifrån Bourdieus sociologiska perspektiv och begrepp. Informanternas uppfattningar indikerar att läsning som en social praktik har förändrats på flera sätt. De
Komplexa, fragmenterade och temporära projekt med flera underentreprenörer (UE) som arbetar parallellt och i olika led är någonting byggbranschen präglas av. Vilket leder till komplicerade arbetsplatsproblem när flera aktörer ofta med olika bakgrund, förmågor och arbetsmiljösystem arbetar på samma plats. Detta kan öka risken för otydlig ansvarsfördelning och bristande samordning samt försvåra kontThe construction industry is characterized by complex, fragmented, and temporary projects involving multiple subcontractors working in parallel and at different stages. This leads to complicated on-site issues when multiple parties—often with different backgrounds, capabilities, and occupational health and safety systems—work at the same location. This can increase the risk of unclear division of
This thesis analyses motivational patterns, socio-demographic characteristics, and institutional participation among individuals aged 60 and over attending organised physical activity services in Montevideo, Uruguay. Using original survey data collected across public and private institutions located in socio-economically differentiated municipalities, the study examines how motivations for physica
Forest Aboveground biomass (AGB) is an important indicator of forest carbon storage, but long-term, high-resolution, and spatially continuous Aboveground biomass estimation remains challenging. This study produced annual forest Aboveground biomass estimates across mainland Spain and the Balearic Islands from 2000 to 2024 at 30 m resolution by combining Landsat time series, Global Ecosystem Dynamic
This thesis investigates how the Finnish forestry company UPM-Kymmene collaborated with the Uruguayan State to legitimize the development of the Paso de los Toros pulp mill in Uruguay. Additionally, this thesis compares the legitimizing development narratives produced during the planning process for the Paso de los Toros pulp mill to the material outcomes of the project. The study utilizes a quali
Digitaliseringens utveckling har förändrat konsumtionsmönster och gjort Buy Now, Pay Later (BNPL) till en allt vanligare betalningslösning inom e-handeln, särskilt bland unga vuxna och studenter. Trots att tidigare forskning främst fokuserat på ekonomiska och tekniska aspekter av BNPL, såsom ökad konsumtion och skuldsättning, är kunskapen begränsad kring hur konsumenter själva upplever och motiver
Lignin, the second most abundant biopolymer after cellulose, is a promising renewable material but remains underutilized due to challenges in its dissolution and processing. This study combines a literature review and an experimental investigation to better understand the solubility behavior of kraft lignin in different solvent systems. The literature review analyzed recent studies (2012-2023) on
XL-MIMO systems place hundreds of antenna elements across a physically large aperture, enabling high spatial resolution for 6G deployments. At sub-6 GHz carrier frequencies and user distances below roughly 30 m, the aperture is large enough that two propagation effects dominate channel structure: the wavefront arriving from a near-field source is spherical rather than planar, so both range and ang
Forskningsfråga: Vad uppfattar unga konsumenter som avgörande för att varumärken ska utvecklas till symboliska resurser för identitetsskapande? Hur tar sig detta uttryck i konsumentens självbild och självkänsla? Syfte: Analysera hur varumärken inom modebranschen fungerar som symboliska resurser i unga konsumenters identitetsskapande processer, med särskilt fokus på hur varumärkena relaterar tillResearch question: What do young consumers perceive as crucial for brands to develop into symbolic resources for identity construction? How is this expressed in the consumer’s self-image and self-esteem? Purpose: To analyze how brands in the fashion industry function as symbolic resources in young consumers’ identity-forming processes, with a particular focus on how these brands relate to self-i
Inledning: Organisatoriskt lyssnande lyfts allt oftare fram som en central förutsättning för dialog, delaktighet och organisatoriskt lärande. Samtidigt visar forskning att många organisationer präglas av en obalans där fokus främst ligger på att sprida information snarare än att skapa förutsättningar för genuint lyssnande. Tidigare forskning har visat att lyssnande påverkas av organisatoriska stru
The Readiness 2030 initiative, launched in March 2025, proposed unprecedented levels of European defence investment and integration in a historically constrained domain. This thesis analyses how the European Commission discursively constructed and legitimised increased defence imperatives through its official policy communication on this initiative. It thereby investigates discursive legitimation
Although unconditional cash transfer programmes are primarily designed to reduce poverty and improve welfare, they may also influence agricultural productive decisions. Using data from Zambia’s Multiple Category Targeting Grant, implemented in 2011, this study applies a difference-in-differences approach to estimate the programme’s impact on three agricultural outcomes in 2013 and 2014: market
Purpose: To examine whether and how artificial intelligence transforms structures within communication industries. Methodology: This study adopts a qualitative and abductive research approach. Empirical data was collected through semi-structured interviews with communication professionals in Sweden and Norway. Generative Engine Optimisation (GEO) and AI visibility were used as a concrete example
Architectural classification has long been constrained to visual standards, defining materials as flat surfaces or static geometric volumes. Yet, when dealing with reused materials, frequently non-standard and irregular, this surface-level consideration is not enough. To surpass this visual bias, this thesis introduces a research workflow that interrogates the hidden identity of physical materia
The implementation of the revised urban wastewater treatment directive (UWWTD) introduced mandatory micropollutant abatement or quaternary treatment for many wastewater treatment plants (WWTPs) within the EU. Rya WWTP in Gothenburg, which is treating almost 880,000 PE of water, must find and implement a suitable option by 2045 at the latest. One alternative is granular activated carbon (GAC) which
This thesis explores the dynamics of digital feminism in 2020s China through a qualitative case study of the Yang Li controversy, focusing on her widely circulated phrase “average yet confident men” (普信男). It examines how Yang Li’s comedy is interpreted, defended, criticized, and politicized across three Chinese social media platforms: Weibo, Bilibili, and Xiaohongshu. Drawing on popular feminism,
