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Titel: From inspiration to overconsumption - How influencer marketing and social media influence young women's consumer behavior and experiences of FOMO. Seminar date: June 4th, 2026 Course: FEKH29- Bachelor’s thesis in marketing Authors: Sofia Delac, Linda Fors & Malin Olsson Supervisor: Clara Gustafsson Keywords: Influencer marketing, social media, FOMO, consumer behavior, social compar
