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This is the last LU News for 2021. Vice-chancellor Erik Renström summarises the year that has passed and also sends his greetings to all staff and students for the Christmas break. The next issue will be published on 19 January 2022. Until then, have a merry Christmas and a happy New Year!This is an internal newsletter intended for all staff at Lund University. The newsletter, published in English

https://www.staff.lu.se/category/lu-news-9-2021 - 2026-07-09

Purpose - The purpose of this paper is to explore how a global supplier network can support and contribute to a market driving strategy. Theoretically, the paper contributes by integrating the market driving strategy and the network approach. IKEA is considered one of the leading market driving firms. The paper studies its activities in establishing supplier networks in Russia and Poland. Design/m

The purpose of this thesis is to analyze the video and campaign KONY 2012. KONY 2012 became world news in March 2012. The film is produced by the non-profit organization Invisible Children with the purpose to stop the leader of the Ugandan army LRA, Joseph Kony. The aim is to get a deeper understanding of how non-profit organizations working with human rights are marketing by humanitarian branding

I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. Genom detta pIn today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. Th

I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. Genom detta pIn today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. Th

In an attempt to make social work evidence based, the Swedish National Board of Health and Welfare, has recommended the use of standardized methods. As there are very few instruments that are defined as standardized, we decided to compile studies made with the "Family Climate self-rating scale", FCS, that is used by the profession, although not yet validated. We were looking for conformi

Muslims constitute the largest religious minority in contemporary India. During the last two decades the Hindu Right, with its notion of India as an essentially Hindu nation, has imposed grave external pressure on the Muslim population, both in terms of security and self-identification. The emergent political and social assertion of Hindu nationalism has to a large extent managed to alter and reco