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Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. Thus, further research is needed, whether an open-source branding strategy truly aff
Louise from Sweden share her thoughts about the Master's in Global Studies.
Denna uppsats behandlar relationsskapande och relationshantering mellan företag och konsument på sociala medier. Detta baseras på att många företag idag har en föreställning om att sociala medier automatiskt bidrar till positiva resultat och starka relationer med konsumenter. Samtidigt finns det lite forskning kring dess faktiska utfall. Därmed är syftet att fylla detta kunskapsgap genom att analyThis thesis centres around relationship creation and relationship management between companies and consumers on social media. Today, a vast amount of companies have the idea that social media automatically contributes to positive results and strong relationships with consumers. However, there are still limited research about social media and its actual effects. Therefore, the aim of this thesis is
In a world labouring under the perceived threats of rogue states, international terrorism and weapons of mass destruction, opinions are frequently uttered about the expansion of the right to take military action in order eliminate these threats. The UN Charter prohibits the use of force by states with only two exceptions: authorization by the Security Council and self-defence. The great disagreeme
The emergence of social media opens up more places for interaction. The interaction enables individuals to produce how they want to be perceived by an audience, which can be referred to as image. Image is essential since people will act to fit this picture. However, image can be ravaged in a moment, which causes individuals to take actions to repair the audience's perception of image, if threa
Mutations in GBA1 cause Gaucher disease and are the most important genetic risk factor for Parkinson’s disease. However, analysis of transcription at this locus is complicated by its highly homologous pseudogene, GBAP1. We show that >50% of short RNA-sequencing reads mapping to GBA1 also map to GBAP1. Thus, we used long-read RNA sequencing in the human brain, which allowed us to accurately quantif
