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Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. Thus, further research is needed, whether an open-source branding strategy truly aff

Your post has not been uploaded. Try again?: A Study on the loss of social media during incarceration

This thesis examines the loss of social media during incarceration and how incarcerated individuals reflect on the abrupt absence of social media in their lives. Based upon eight interviews with previously incarcerated individuals, this thesis studies the emotional process incarcerated people go through when doing identity work. Building upon Erving Goffman’s framework of identity and self-present

Jakten på en framgångsrik relation - En studie om relationsskapande och relationshantering mellan företag och konsument i sociala medier

Denna uppsats behandlar relationsskapande och relationshantering mellan företag och konsument på sociala medier. Detta baseras på att många företag idag har en föreställning om att sociala medier automatiskt bidrar till positiva resultat och starka relationer med konsumenter. Samtidigt finns det lite forskning kring dess faktiska utfall. Därmed är syftet att fylla detta kunskapsgap genom att analyThis thesis centres around relationship creation and relationship management between companies and consumers on social media. Today, a vast amount of companies have the idea that social media automatically contributes to positive results and strong relationships with consumers. However, there are still limited research about social media and its actual effects. Therefore, the aim of this thesis is

Has the Riksbank Been Reacting to Asset Prices?

This study analyses the interest rate setting policy of the Swedish central bank, the Riksbank. In particular, the paper addresses whether or not the Riksbank reacts to deviations in asset prices from trend levels when setting interest rates. To investigate these issues a modified version of the Taylor rule is used, and is adjusted to reflect an appropriate inflation targeting horizon and augmente

Constructing Reputation Through Crisis Silence: A Content Analysis of Northvolt AB's Social Media Crisis Communication

Northvolt AB is a Swedish sustainable battery producer with a passion for green energy. During 2024, a series of crisis events affected the organization, posing threats to its reputation. The purpose of this study is therefore to investigate how Northvolt during an active crisis phase implemented strategic communication in order to strengthen their image or reputation. Through coding of data, foll

Accurate prediction of B-form/A-form DNA conformation propensity from primary sequence : A machine learning and free energy handshake

DNA carries the genetic code of life, with different conformations associated with different biological functions. Predicting the conformation of DNA from its primary sequence, although desirable, is a challenging problem owing to the polymorphic nature of DNA. We have deployed a host of machine learning algorithms, including the popular state-of-the-art LightGBM (a gradient boosting model), for b