The importance of creating a credible brand in the new digital world of social media influencer marketing
Title: The importance of creating a credible brand in the new digital world of social media influencer marketing. Submission date: May 29th, 2019 Course: BUSN39 Degree project in global marketing Authors: Sandra Juncker & Charlotta Carlquist Supervisor: Javier Cenamor Keywords: Social media, Social media influencer marketing, Social media influencer Influencer marketing, Influencers, Brand Cre
