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This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. Departing from a Burkean perspective, building on Black’s concept of the second persona and Burke’s dram
The thesis deals with matters relating to neglected diseases and the lack of pharmaceutical R&D for the same diseases. Everybody is entitled to the right to health and subsequently the right to access to medicines, however not everyone has been receiving the benefits of this right. Currently there is an unsatisfying market-driven system, that can be changed by new and innovative approaches, su
The research question of this thesis is how eco-labels can be used to procure sustainable furniture and to address what the limitations to the use of eco-labels are when contracting authorities procure furniture with environmental or sustainable objectives. There are three levels of limitations on the use of eco-labels in the Public Procurement Directive: the basic principles of public procurement
The Virus-X-Viral Metagenomics for Innovation Value-project was a scientific expedition to explore and exploit uncharted territory of genetic diversity in extreme natural environments such as geothermal hot springs and deep-sea ocean ecosystems. Specifically, the project was set to analyse and exploit viral metagenomes with the ultimate goal of developing new gene products with high innovation val
BACKGROUND AND PURPOSE A global company aiming at a high market position in the future, which Axis Communications AB is, is forced to address the emerging markets. Axis has previously focused on Brazil, Russia, and China and now it is time to address the fourth BRIC country; India, since it is considered to have one of the world's greatest market potential. Axis works according to their partne
New elements discovered during past decades have been created in fusion reactions where a lighter nucleus is collided with a heavier one. The new elements created often decay by emitting α particles. From the half-lives of the decays and the energies of the emitted particles one may extract some properties of the new elements. In this talk the recent work performed by the Lund group to model α dec
With the questions of how, what and if, this study aims to create a deeper understanding of design classics and what may define a design classic dated the 2020’s. Design classics are a well-known phenomenon that includes a large number of objects. In this survey we have focused on furniture and decor design classics. The study was performed by comparing design classics mainly from the 1930s to the
A displaced femoral neck fracture in a person around retirement age, with some comorbidities, poses challenges in determining the optimal surgical treatment. The long-term result will be affected by the patient's overall health, their life style factors, and the patient's compliance with restrictions. Ideally, the surgeon has to foresee the vitality of the patient during his/her remaining life spa
Light pollution, light in the wrong place at the wrong time, is an emerging environmental issue with wide-ranging consequences. It interferes with the fundamental 24 h light–dark cycle, and has biological effects at all levels, from molecules to ecosystems, including human health and welfare. Here, exemplified by flood-lit churches, artificial lights compromise the survival of resident bats, as da
This paper addresses the main progresses and achievements of the H2020 STRATOFLY Project, funded by the European Commission, under the Horizon 2020 framework, specifically looking at the latest results in terms of environmental sustainability. In particular, starting from reporting the main environmental challenges posed by high-speed civil transportation, at local, regional and global levels, thi
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place mar
