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PURPOSE: The formation and spreading of market-, management- and individual-rights discourses into society, as well as the movement of consumerism, have paved the way for a transformation of the linguistic usage. The transformation suggests that the view of the care seeker has shifted from a waiting patient, via a consumer to a customer creating value. Another example of the process is that the fo

Forskning i förpackningslogistik fokuserar på förpackningen och dess inverkan på logistiken. Forskningsområdena går från tillämpad industrirelaterad forsning till teori- och metodikutveckling inom förpackningslogistik. Fokus är för närvarade på hur förpackningen kan användas för att skapa värdeaddition och omfattar förpackningens konstruktionsprocess och hur den kan integreras med produktutvecklinResearch in packaging logistics focuses on packaging and its impact on logistics. The research areas are ranging from applied, industry related research to theoretical and methodological developments for the packaging logistics discipline. The focus is currently on how the package can be used to create an added value and starts with the packaging design process and how it can be integrated with th

Dorothy from KenyaWhat is the best thing about your programme?“There are two things that I love about the programme – the introduction and the resources available for students’ support.I particularly like how the programme was introduced. We got a clear outline on when, how and why the field came into existence. This enables us to build on the current framework and also to see what the future for

https://www.lunduniversity.lu.se/lubas/i-uoh-lu-sasma-sucm/what-dorothy-says-about-masters-service-management-supply-chain-management - 2025-11-15

Read our blog - Gerdahallen MoreMenu_white Group 3 Our services Schedule/Book English Sv Become a member Login MoreMenu_white Group 3 Our services Schedule/Book English Sv Menu Sv Offer Our facilities Lund Schedule/Book Corporation About us Contact Lund Lund The Foundation for Exercise Activities at Lund University Helgonavägen 8 SE-223 62 LUND 010-722 21 00 kundservice@gerdahallen.com Lund Menu U

https://gerdahallen.com/en/blog/page/2/ - 2025-11-17

Read our blog - Gerdahallen MoreMenu_white Group 3 Our services Schedule/Book English Sv Become a member Login MoreMenu_white Group 3 Our services Schedule/Book English Sv Menu Sv Offer Our facilities Lund Schedule/Book Corporation About us Contact Lund Lund The Foundation for Exercise Activities at Lund University Helgonavägen 8 SE-223 62 LUND 010-722 21 00 kundservice@gerdahallen.com Lund Menu U

https://gerdahallen.com/en/blog/ - 2025-11-16

This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.

The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led

Purpose - A general purpose of this thesis can be defined as to examine and evaluate the possibilities to solve the problem with fluctuating demand on spare parts from the local sales subsidiaries in the three big markets in Europe. A secondary, more specific, purpose of this thesis is to investigate what the possibilities are to implement direct distribution of spare parts to these countri

https://www.lunduniversity.lu.se/admissions/connect-us-about-studies/city-near-you/international-representatives - 2025-11-16

Some markets represent companies that offer similar products in terms of design, quality and price. In this reality competitive advantages have to be created and developed in other ways. Many companies have therefore chosen a market oriented strategy that focuses on the client and their needs. According to studies within the field of Service management the interaction between the company and the c

Bakgrund: Synen på kunden har förändrats där det skett en förskjutning från produkt- till kundfokus där kunden numera står i centrum. Nära och starka relationer till sina kunder är avgörande för företagets framtida konkurrenskraft. Bra kundrelationer bygger på att företag lyckas leverera tjänster med hög servicekvalitet som uppfyller och överträffar kundens behov. Många företag saknar förmågan ell