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Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consum
E-business is becoming more and more common today. The predictions of future growth give clear indications that companies will use e-business more and more. However in the growth of e-business it has been identified that there is a common lack of understanding in customer needs and logistics. In order to reduce some of this non-understanding this thesis seeks answers to the following question: - H
This master thesis is a part of an inventory control research collaboration between NGIL (Next Generation Innovative Logistics) and Volvo Parts AB. Volvo Parts is a business unit within the Volvo Group that provides support and services for the aftermarket. Their objective is to maximise the uptime of Volvo Group products for the end users by providing support and ensuring availability of spare pa
Speech Emotion Recognition (SER) opens up the possibility to collect opinions from people in channels that have not be conceivable before, such as youtube videos, podcasts or phone calls. SER is becoming more advanced, and the SER models that have been published recently are reaching accuracy-results well beyond state of the arts. However, SER is not a simple task and it is most common that the mo
In today´s supply chains, it often ends by the consumer but as seen with reverse logistics the consumers are the starting point on the reverse flow. Reverse logistics is the opposite route from the usual supply chain and the literature stresses the importance of designing a reverse logistics network, where reverse distribution is essential to reach efficiency. The purpose of this study aims to ela
This paper is a description of a real world case which focuses on a method to define the major gaps between functional requirements and existing support in a traditional ERP system. To identify and define the major gaps the method is using short interviews, existing documentation and graphic process diagrams. The report covers the process Customer Contact – Order Acknowledgement for a global chemi
Syftet med vår uppsats var att utreda behovet av multilingvistisk kundservice på den svenska marknaden samt att studera hur företag hanterar kunder med icke-svensk bakgrund. Vårt sekundära syfte vara att undersöka affärsmöjligheter för ett multilingvistiskt call center. Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call cent
Purpose The purpose of this thesis is to describe and analyse how ALPHA BETA’s repair business is organised and structured today. Second purpose of this thesis is to propose focus points for making today’s repair process more effective. Issues The main issues for the thesis: • To present a situation analysis of ALPHA BETA’s repair process today. • To describe the internal business strengths and we
Tutors: Stefan U Klingberg, Director Strategic Planning, Scania CV AB Ulf Paulsson, Ph.D in Engineering, Department of Business Administration Malin Olander Roese, Department of Design Sciences, LTH Issue of study: Services dominate the economy of today why it becomes essential for companies to add value through services. Still many companies fail to do so. The main reason is existing knowledge
This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.
The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led
