Are you content with being just ordinary? Or do you wish to make progress and be outstanding?
This paper examines the emergence and features of new therapeutic and coaching practices in contemporary Sweden, offering to the individual therapy or coaching in order to find his or her “inner potential” as a means to achieve health, self-realization and success in life as well as in work. This focus on the inner self and the formation of a new, late modern selfhood demands new ritual creativity
