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Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. This thesis thereby enhances knowledge regarding the consumer perspective of moral branding and furthermore contribute

The accurate diagnosis of malaria is crucial for ensuring an effective treatment and combating the developing drug resistance of the parasite. The standard diagnostic method, consisting of light microscopy in combination with Giemsa-staining, requires manual examination through a trained clinician. This is time-consuming and prone to human error. While emerging diagnostic innovations can overcome

Understanding the dynamic of a population via either abundance or density is crucial for wildlife conservation. The brown bear (Ursus arctos) is a commonly distributed, yet elusive species, playing a major role in the ecosystem. Usually monitored with genetic sampling, hunted bags, or telemetry data, the use of camera traps for bear monitoring is still to this day a rarely used, yet promising meth

Populärvetenskaplig sammanfattning av examensarbete utfört vid institutionen för byggvetenskaper vid LTH i samarbete med Sweco Civil AB. Under vissa förhållanden kan sugkrafter uppstå i jord. Fenomenet är sammankopplat med hur mycket vatten det finns i marken, desto mindre vatten desto högre sugkraft och därmed mindre risk för att t.ex. jordslänter rasar. För att undersöka detta fenomen har finiIn this master´s dissertation I investigated if it is possible to increase the total stability for excavations in clay, if suction is taken into account during the calculations. The work has been performed at, and in cooperation with, Sweco Civil AB as well as the Dept. of Construction Sciences at Faculty of Engineering LTH, Lund University. The objective of this master´s dissertation is to asse

Bostadsbristen slår hårdast mot dem som redan står längst ifrån bostadsmarknaden. Unga, nysvenskar och äldre har fått det svårare att få sina bostadsbehov tillgodosedda. Det svenska bostadsbyggandet har sedan år 2006 varit lågt i förhållande till befolkningsutvecklingen (Boverket 2015:a). Effekterna av ett lågt bostadsbyggande är bland annat en ökad trångboddhet, osäkra boendeförhållanden, svarthaThe effects of a housing shortage will be hardest on those groups, who are far from being a part of the housing market. It is becoming more and more difficult for young adults, immigrants and elderly to find a solution for their housing needs in Sweden. Since 2006, the rate of construction of housing in Sweden has been relatively low compared to the population growth rate (Boverket 2015:a). The ef

The world today stands at a cross roads when it comes to energy and electrical grids. A large part of the worlds population still lacks access to reliable working electricity 24 hours a day. Much of this is in remote and poor parts of the world. For much of the 20th century large centralized AC grids have been the norm to provide people with electricity. But for remote parts of the world including

With millions of yearly beach visitors in southern California, beach water quality represents an important factor in public health and ocean dependent economy. Fecal indicator bacteria (FIB) in water is much easier to measure than disease causing organisms but correlation exists between the two. For this reason, FIB concentrations are used to measure recreational water quality and related health r

Vietnam is one of the countries in the world that is projected to be most impacted by climate change. Extreme weather events such as storms and floods are predicted to increase with the changing climate. As such, climate change adaptation is crucial, especially for farmers who are relying on vulnerable livelihoods to climate change. This thesis investigates gendered patterns within the province of

Galectins are an old fifteen-member protein family. Every galectin has one or two highly conserved carbohydrate recognition domains (CRDs) through which it binds their mutual ligand galactose. They are involved in various pathways such as signaling, autophagy and immune response. However, they also contribute to pathological functions including fibrosis, metastasis, cardiovascular diseases and dia

Från år 2021 ska alla nybyggnationer i Europa vara nära-nollenergibyggnader. Detta innebär att byggnaders energianvändning bör vara låg och i mycket hög grad tillförs i form från förnybara energikällor som produceras på plats eller i närheten. Syftet med de höga energikraven är att påskynda takten för att skapa ett mer energieffektivt byggande. Den minskade energianvändningen tillsam-mans med en ö

Nyfikenhet om stjärnorna och galaxerna runt om oss har fascinerat civilisationer i tusentals år. Rörelsen, ljuset, och mönster av himlakroppar har studerats av astronomer som försker förstå universum och dess utveckling. En fascinerande aspekt av studien av ljuset som emitteras från avlägsna stjärnor är att man observerar det förflutna. Dessutom är det detta ljus och strålning som flyr stjärnorna To understand the evolution of our galaxy, the chemical abundance patterns and trends within the stars of the different regions are explored. The process of synthesizing these elements reveals key details about the way the stars and, therefore, the galaxy formed. This project focused on the element potassium, K, and specifically its absorption line 7699 Å. The local thermodynamic equilibrium (LTE)

3,5 miljarder år gamla bakterier kan rädda våra vatten från metallutsläpp Långt innan det fanns syre i atmosfären så fanns bakterier som ”andades” svavel. I stället för att andas ut koldioxid andas dessa bakterier ut sulfid, en negativt laddad svaveljon som binder till metaller. På en avfallsanläggning utanför Hässleholm står en testanläggning där man forskar på att minska utsläppen av metaller t

In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. Therefore, th

Rumour refutation is a series of campaigns that the Chinese authorities invest in combating 'the overflow' of network rumours, especially since 2017. These campaigns reflect the Chinese's knowledge of rumour as false and harmful. Among which #PoliceRefuteRumours on social media platform Weibo is one of the most typical forms conducted most explicitly and exposed problematically. Throug

Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. However, considering the complex interlinkages between the tea industry and local environment and society, the policies concer

Traumatic brain injury (TBI) is a common cause of morbidity and mortality in young individuals. Following TBI, the initial injury caused by the head impact is exacerbated by a complex cascade of secondary injury factors leading to increased tissue loss. TBI is an established risk factor for neurodegenerative disorders including Alzheimer disease (AD). In long-term survivors of TBI, increased aggre