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Navigera och rekrytera i främmande kulturer: En resa genom tvärkulturell employer branding I takt med att globala företag expanderar till nya länder och kulturer blir mänskligt kapital deras viktigaste resurs för organisatorisk framgång. Syftet med denna studie är att undersöka hur organisationer strategiskt anpassar sin employer branding strategi på sociala medieplattformar för att attrahera ochNavigating and recruiting in foreign cultures: A journey through cross-cultural employer branding As global companies expand and navigate in diverse cultural landscapes across national borders, human resources become the most vital asset of organizational prosperity. Consequently, this study aims to explore how companies strategically and culturally tailor their employer branding on social media

In this thesis I investigate the narratives through which Djurfront makes sense of and justify animal rights, actions, demonstrations as well as the use of violence. But also how these narratives within Djurfront are formed and maintained. By using narrative theory and narrative criminology I investigate how Djurfront creates and shapes their narratives, but also how these are used to encourage (v

The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. Furthermore, was the thesis

Better than expected, but not without its challenges, especially socially. That’s how a couple of our students and staff tell the story of how we went from campus education to distance learning methods in a matter of days. Wednesday 18 March. The campus is still open to students and staff, but from now on very few, if any, lectures and group assessments are to be held here. Not today, and not duri

https://www.lunduniversity.lu.se/article/students-and-teachers-share-their-stories-distance-learning-due-covid-19 - 2025-10-23

Denna fallstudie studerar och analyserar hur Arla bemöter negativa kommentarer på Instagramkontot Arla Sverige. Vi belyser hur Arla förhåller sig till teorier inom Is-sues Management i sin kommunikation på ett av sina Instagramkonton. Vi använder en netnografisk observation samt intervjumetod som insamlingsmetod. Den netnografiska metoden används för att samla in kommentarer från Instagramkontot AThis case study aims to investigate how Arla responds to negative comments posted to their social media in order to gain knowledge of how they take into consideration Issues Management in their social media communication. Through a netnographic observation and two in-depth interviews with Arlas press- and media manager we gather empirical material. The netnographic observation is used to gather co

Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive

Vad publicerar en partiledare på Instagram? En kvalitativ studie av politisk personalisering på Instagram Syftet med denna studie var att undersöka fenomenet Personalisering, i relation till Strategisk Politisk Kommunikation och Sociala medier. Genom en analys av fyra svenska partiledares användande av den sociala medie plattformen Instagram, strävade denna studie efter att finna potentiella temaWhat does a political party leader post on Instagram? A qualitative study of political personalization on Instagram The purpose of this study was to explore the phenomena Personalization in relation to Strategic Political Communication and Social Media. Through an analysis of four Swedish political party leaders usage of the social media platform Instagram, this study aimed to find potential patte

I en alltmer globaliserad och digitaliserad värld ställs varumärken inför utmaningen att anpassa sin kommunikation till kulturellt varierande målgrupper, samtidigt som de upprätthåller en enhetlig global identitet. Denna studie undersöker hur det globala varumärket IKEA anpassar sin varumärkeskommunikation till olika kulturella kontexter, genom att analysera inlägg från Instagram kontona @ikeasver

Idag återfinns sexistiska kommentarer på sociala medieplattform, trots att företagen bakom har regler för vad som får publiceras. Sexism är ett strukturellt problem som kan påverka kvinnor negativt, både fysiskt och psykiskt och kan leda till självcensur. Ge- nom en kvalitativ textanalys syftar denna uppsats att testa om tre principer kan användas för att analysera om sexistiska kommentarer från FToday, sexist comments can be found on social media platforms, despite social media companies having rules on what is allowed to be published. Sexism is a structural prob- lem which can negatively affect women, both physically and mentally, and could lead to self-censorship. Through a qualitative text analysis, this essay aims to investigate whether sexist comments from Facebook and Instagram are

The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today&#

This thesis analyzed multimodal social media communications of a government agency that manages national parks, to study the kinds of discourses that are constructed by national parks agencies through representations of the parks and their nature. Furthermore, it analyzed and interpreted how the discourses relate to the mandate and other missions that the agency must adhere to, which are generally

Idag står vi med facit i hand över hur Covid-19 pandemin har påverkat samhället i stort men också hur olika organisationer har hanterat en långvarig samhällskris som de själva inte har haft något ansvar för, från början till slut. Studien undersöker restaurangbranschen, som är en av de branscher i Sverige som drabbats hårdast av pandemin. Mer specifikt analyseras vilka responsstrategier restaurangToday we are finally able to look back at how the Covid-19 pandemic has affected our society, but also how different organizations have handled this prolonged crisis they held no responsibility for. The study examines the restaurant industry, one of the industries in Sweden most affected by the pandemic, and their crisis communication. More specifically, the response strategies used by restaurants

I takt med digitaliseringen har det skett ett kommunikativt skifte som kräver de auktoritära myndigheterna att tänka om kring deras kommunikation. Idag har sociala medier öppnat upp möjligheten för myndigheter att skapa en lekfull och kreativ dialog med sina medborgare. Denna kvalitativa studie syftar till att öka förståelsen för myndigheters kommunikation på sociala medier i relation till värdeskAs a result of the digitalization, there has been a communicative change that requires authorities to rethink their communication. Today, social media has allowed authorities the opportunity to converse in creative and playful dialogues with their citizens. This qualitative study aims to increase the understanding of government communication on social media in relation to value creation. A semioti

On this page you will find important information about things you should be aware of before, during and after your stay abroad. Please note that this is not an exhaustive list. You will also need to look for information elsewhere. Shortcuts to page content:Important preparations before departureWhile you are awayAfter your return Important preparations before departureAs an outgoing student, you m

https://www.lunduniversity.lu.se/current-students/international-opportunities/practical-information-students-going-abroad - 2025-10-21

https://www.mhm.lu.se/en/article/academy-where-you-can-be-yourself - 2025-10-23

Architectural education is most of the time based on architectural tasks with little connection to real circumstances of a building process. The projects focuses on design and the result of the projects is abstractions of the reality, such as drawings, diagrams and models. Architecture through practice aims to explore parts of the architectural practice which we usually don’t have to think about i

Denna studie tillhör fältet strategisk kommunikation och digitala medier och har till syfte att förstå hur diskurs konstruerar den parakris som råder på mejeriföretaget Arlas Instagramkonto. Ett socialkonstruvistiskt perspektiv gentemot verkligheten och ett hermeneutiskt anseende gentemot mening har agerat som ett ramverk för denna studie. Det empiriska materialet har samlats in genom en kvalitati

Today, as anyone could generate content independently, content produced by the Destination Marketing Organisation (DMO) and others co-exist on social media. As such, anyone runs the chance of being a tourism promoter and marketer. Whether this is intentional or not, content generated by the DMOs are not the only thing out there inspiring or influencing tourists' choice of destination, or creat