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Individanpassad marknadsföring i online-modebranschen - en balansakt mellan lojalitet, integritet och relationsbyggande

Syfte: Syftet med uppsatsen är att utforska konsumentens uppfattning av online-modeföretags individanpassade marknadsföring. Konsumentens uppfattning syftar till att ge perspektiv på utformningen av den individanpassade marknadsföringen samt hur den skall förhållas i en balansakt mellan lojalitet, integritet och relationsbyggande. Metod: Kvalitativ metod med en abduktiv ansats. Vår primärdata utgPurpose: The purpose of this thesis is to explore the consumer’s comprehension of personalized marketing within the online fashion industry. Understanding the consumer’s comprehension of personalized marketing can give a perspective on how best to create and implement this form of marketing, as well as how it is balanced between loyalty, integrity and relationship management. Methodology: It is a

Omreglering av den svenska spelmarknaden - en marknadsföringsmässig game changer?

Syfte: Syftet med uppsatsen är att bidra med ökad förståelse för hur en omreglering av den svenska spelmarknaden kan komma att påverka valet av marknadsföringskanaler och spelbranschens marknadsföringsklimat. Metod: Författarna utgår från kvalitativ metod och arbetar med att söka svar med hjälp av ett induktivt arbetssätt. Författarna arbetar med att förstå verkligheten i spelbranschen och sätterPurpose: The purpose of this essay is to increase the understanding of how a reregulation of the Swedish gambling market may affect how marketing channels are selected as well as the overall marketing climate. Methodology: The authors are using qualitative method to seek and a find answers within marketing in the context of the gambling marketing and SOU 2017:30. By using inductive methodology t

Traveler perceived service quality and satisfaction with public transport : The influence of digital competence and environmental attitudes

As public transport is becoming more reliant on digitalizing services, by for example using apps to sell tickets and provide information, it is important for policy to study how this influences customer perceived service quality and satisfaction. In addition, as public transport is viewed as a more environmentally benign form of transportation it also becomes important to monitor how environmental

The shock of the old : How a local currency’s transition from digital to paper deepened monetary conscientization

“Now that it doesn’t come from the phone, where is the money coming from?” asks a member of Wazee Hukumbuka during one of the farmer-cooperative’s community meetings. Silas, a local leader knowledgeable about community currencies answers swiftly. “As Wazee Hukumbuka, you are paying members for their seeds from a sort of cooperative fund. That’s where the money is coming from. It’s just that you ar

The shock of the old : How a local currency’s transition from digital to paper deepened monetary conscientization

“Now that it doesn’t come from the phone, where is the money coming from?” asks a member of Wazee Hukumbuka during one of the farmers’ cooperative’s community meetings. Silas, a local leader knowledgeable about community currencies, answers swiftly. “As Wazee Hukumbuka, you are paying members for their seeds from a sort of cooperative fund. That’s where the money is coming from. It’s just that you

Graduate school newsletter issue 4

1841-454923489-1.pdf GRADUATE SCHOOL — NEWSLETTER ISSUE 4: SPRING 2015 #4 Dear students, As your new Director of Studies, my driving ambition is to have the Graduate School remain a hub of teaching excel- lence – and fun. I actively encourage you to contact me and my team if you have any ideas, concerns, praise or other comments that will help us achieve that. In this issue we will focus on the gl

https://www.graduateschool.sam.lu.se/sites/graduateschool.sam.lu.se/files/graduate_school_newsletter_issue_4.pdf - 2026-05-16

Cecilia Larsson

Gästforskare Kontaktinformation E-post: cecilia [dot] larsson [at] mgeo [dot] lu [dot] seOrganisation AgriFood Economics Centre, Ekonomihögskolan vid Lunds universitet Hämtställe: 10 WebbplatsCecilia Larssons profil i Lunds universitets forskningsportalAndra roller Affilierad Miljö- och geovetenskapliga institutionen (MGeo) Medlem i Strategiskt forskningsområde BECC: Biodiversity and Ecosystem ser

https://www.cec.lu.se/sv/cecilia-larsson - 2026-05-15

How our skin cells might be the key to better understanding the human brain

Researchers from Lund University interested in understanding how aging affects the brain have made a new discovery that will help make it easier to study age-related brain diseases and potential treatments in the future. The key to this? human skin cells. The human brain is often likened to the night sky. Look up and one will see billions upon billions of stars. Our brains are similar in that with

https://www.stemcellcenter.lu.se/article/how-our-skin-cells-might-be-key-better-understanding-human-brain - 2026-05-15

Raoul Wallenberg Institute has to become more visible in the public debate

This article is over 5 years old, and the information may therefore be outdated. “We have to become much better at actively pursuing human rights issues in the public debate”, says Morten Kjaerum who since last spring is new director at the Raoul Wallenberg Institute in Lund. His goal is to make the Institute more visible: within the University, locally, nationally and internationally. Morten Kjae

https://www.staff.lu.se/article/raoul-wallenberg-institute-has-become-more-visible-public-debate - 2026-05-15

How our skin cells might be the key to better understanding the human brain

Researchers from Lund University interested in understanding how aging affects the brain have made a new discovery that will help make it easier to study age-related brain diseases and potential treatments in the future. The key to this? human skin cells. The human brain is often likened to the night sky. Look up and one will see billions upon billions of stars. Our brains are similar in that with

https://www.multipark.lu.se/article/how-our-skin-cells-might-be-key-better-understanding-human-brain - 2026-05-15

23 miljoner kronor var från Europeiska forskningsrådet

Daniel Bexell, Joan Yuan vid Medicinska fakulteten och naturvetaren Andreas Nilsson har tilldelats det prestigefyllda anslaget ERC Consolidator Grant. Under fem år ska de bedriva forskning kring barncancerformen neuroblastom, B-cellernas avgörande roll för vårt immunsystem och jordens magnetfält. Daniel Bexell, universitetslektor och docent vid avdelningen för translationell cancerforskning får ko

https://www.medicin.lu.se/artikel/23-miljoner-kronor-var-fran-europeiska-forskningsradet - 2026-05-16

iGlobe

iGlobe | Vattenhallen Hoppa till huvudinnehåll Den här webbplatsen använder cookies för att förbättra användarupplevelsen. Genom att fortsätta använda webbplatsen samtycker du till att cookies används enligt vår cookie-policy (på LTH:s webbplats) . Absolut nödvändiga cookies Dessa cookies är nödvändiga för att webbplatsen ska fungera och kan inte stängas av i våra system. Dessa cookies lagrar inte

https://www.vattenhallen.lu.se/upplevelser/jorden/om-iglobe/ - 2026-05-14

Projective Structure and Motion from Image Sequences using Subspace Methods

In this paper a novel method to make reconstruction from any number of uncalibrated cameras is presented. The novelty lies in the fact that the algorithm relies only on subspace methods, which implies that it is independent of the chosen coordinate system in the images. Furthermore, it does not distinguish between the dioeerent points in each image and can deal with any number of images and points

Wave-current interactions

The purpose of this survey is to briefly summarize some recent advances in the study of water waves with vorticity.