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Purpose: This study aims to explore the impact of long-term brand ambassadors on brand equity and emotional connections with consumers. Additionally, the study will focus on the challenges brands face when a long-term ambassador departs and how to handle them. Methodology: This paper takes a qualitative approach, using secondary data and case studies to explore how brands manage the exit of long-
Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. The main themes that are considered impo
In this study, we aim to apply and compare modified models for fake news detection, namely Two-level Convolutional Neural Network (TCNN) and Two-level Convolutional Neural Network with User Response (TCNN-UR) used in Qian et al. (2018) on social media news in Vietnamese. We also compare our best-fitted model performance to the best model in Hieu et al. (2020) to find how important the corpus size
Dangerous consumption of alcohol or other drugs can quickly lead to major problems mentally, physically and socially. At the Student Health Centre, our main priority is to work to promote students’ health. Therefore, we think that it is especially important to be able to pick up on dangerous drinking, drug use, gaming and gambling problems at an early stage. Shortcuts to page content:Alcohol and d
https://www.lunduniversity.lu.se/current-students/healthcare/student-health-centre/alcohol-other-drugs-and-gambling - 2026-07-17
Terms of the mentorship assignmentThe assignment as a study support mentor with a student deemed eligible for learning support stretches from the start date until the end of the semester. On average, the mentorship assignment takes around two hours per week, but you plan and structure meetings yourselves.It is important that the study support mentor has continuous contact with the student during t
https://www.lunduniversity.lu.se/form/mentorship-assignment-agreement - 2026-07-17
In this paper, I explore how Douglas Adams’ comedic 1979 science-fiction novel The Hitchhiker’s Guide to the Galaxy could be used to improve English as a foreign language (EFL) learners’ understanding of irony. Specifically, the study is based on criteria for the English 5 course in Swedish upper secondary school and is performed using a combined theoretical framework of Dan Sperber and Deidre Wil
LLPS2026-2nd circular-PhD school registration COMMONS - LINXS - SoftComp Combined PhD Summer School & Workshop on “Phase separation, condensation, and self-association in 2 and 3 dimensions – from basic principles to applications in life sciences” 2nd circular - pre-register for the PhD School now! What to expect Liquid-liquid phase separation, complex coacervation and other related phenomena are
Explore upcoming events for Lund University alumni. From professional development webinars to social gatherings and cultural events in Sweden and around the world. Don’t forget to register in the Alumni Network to get the latest event updates. Events autumn 202616 September | Online | Seminar with alumnus Eskil FagerströmLund University alumni are invited to a lecture by journalist, author and alu
https://www.lunduniversity.lu.se/alumni/alumni-events - 2026-07-17
