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A strong brand requires that the whole company reflects one picture. If one part is not well thought out, this can destroy the picture. Elekta is a human care company whose solutions and services expresses trustworthy and caring. The aim of the project was to create packaging strategy that reflects the company’s profile, to implement a new packaging design. To achieve this, an analysis of the com
In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertis
Mikroskopiska echinodermfossil har undersökts ur prover från täljstensintervallet och intillig-gande delar av ’lanna’- och ’holenkalkstenen’ i Hällekis stenbrott, Västergötland. Den undersökta sektionen är från översta volkhov och mellersta kunda, darriwilian (mellanordovicium). Tidigare studier har konkluderat att en regression/transgression skedde under den undersökta perioden, vilket bekräftas Microscopic echinoderms were studied in acid-insoluble residues from the Lanna and Holen limestones at Hällekis, Västergötland, Sweden. The section studied spans the uppermost Volkhov and lower–middle Kunda Baltoscandian stages, within the Darriwillian global Stage (Middle Ordovician). The echinoderms show an increase in abundance, accompanying falling sea levels during the well-recognized regress
I denna uppsats kommer det skatterättsliga neutralitetsperspektivet hos fastighetstransaktioner att diskuteras och särskilt fokus kommer att ligga på stämpelskatten. De fastighetstransaktioner som tas upp är överlåtelse, bolagsförvärv och fastighetsbildning. Det moderna svenska skattesystemet bygger på nationalekonomiska teorier och de senaste 30 åren har fokus legat på att få ett effektivt skattIn this essay, the tax neutrality perspective of property transactions will be discussed and a special focus will be put on stamp duty. The real estate transactions which are covered in the essay are transfers, acquisitions and “fastighetsbildning”. The modern Swedish tax system is based on economic theories and in the last 30 years the focus has been put on getting an efficient tax system, wher
Denna studie undersökte nio personers erfarenheter av ha ett syskon med långvarig psykossjukdom. Studien hade en fenomenologisk utgångspunkt och materialet analyserades med tematisk analys. Studiens huvudsakliga fynd var att anhöriga syskon upplevt skuld, sorg, maktlöshet, oro, ambivalenta känslor av närhet och autonomi i förhållande till det drabbade syskonet och att det funnits en rädsla över atThis study has investigated nine people's experiences of having a sibling who suffers from long-term psychosis. The study had a phenomenological point of departure and the material were thematically analyzed. The main findings from the study was that the patients’ siblings experienced guilt, sadness, powerlessness, anxiety, ambivalence towards intimacy, and autonomy in their relationship with
In this case study the planning process of the new modernist city district of Hyllie in Malmö, Sweden is analyzed through a neoliberal and power theoretical perspective. From the original plans as a part of the great Swedish Million Program in the 1960's - 1970's not much happened to this wide arable landscape until the industrial crisis hit Malmö in the 1980's. This crisis caused larg
Att Detektera en Neutrino I dagens Universum är allting vi kan se; alla varelser, alla planeter och alla stjärnor, uppbyggda av materia. Trots detta tror man att det i Big Bang skapades lika mycket antimateria som materia, men att all denna antimateria på något sätt har försvunnit. Ett steg på vägen att förklara detta kan vara att undersöka vissa skillnader mellan neutriner och antineutriner, vilAbstract Today, the neutrino oscillation is very well established by experiment. It is described by a theoretical framework similar to that of quark mixing. Here is included a CP violating phase, delta_CP, which is the only known possible source of CP violation in the lepton sector. So far, delta_CP is completely unconstrained by experiment, and the determination of the value of delta_CP could fu
The aim of this study was to examine how primary care social workers discretion and professional boundaries constructs in interaction with the primary care organization. More specifically it exami- nes which legal, organizational and relational factors affects their work and how their professional boundaries appears. The result was conducted through interviews with nine primary-care social workers
Much has been written on dialogue within academic literature. It has been situated as one of the most ethical forms of communication, and it is becoming one of the most prominent theories in public relations. However, the concept remains ambiguous, and a link between theory and practice is still lacking. Against this background, this study investigates dialogue initiatives that have been taken wit
Arbetet syftar till att undersöka hur en domstol kan gå tillväga i bevisvärderingen av sakkunnigbevisning när det finns motstridig sådan och hur en sådan bevisvärdering förhåller sig till robusthetskravet. Robusthet är ett mått på sannolikheten att ett bevisfaktums stöd för ett tema förändras vid ytterligare utredning. Med utgångspunkt i en deskriptiv del av arbetet, där bevisrättsliga principer The thesis’ purpose is to examine how a court of law can evaluate expert testimony when both the prosecutor and the defense have called experts who give contrary statements. The examined evidence evaluation is thereafter analyzed with regards to the notion of robustness in evidence. Robustness is a way of measuring the probability that additional evidence will alter the probability based on the ex
In court case T 11396-17, a father who was previously convicted of abusing his children was entrusted with sole custody, because the mother was considered guilty of sabotaging the contact between the children and the father. In this essay I have studied the principle of best interests of the child in the light of court case T 11396-17. In Swedish law, every decision on custody, residence and conta
This paper departs from the notion that urban green and blue spaces provide health benefits by aiming to map other meanings of urban nature in Malmö. These meanings are explored from the perspectives of 1) how urban nature is defined by people in Malmö, 2) which functions urban nature is said to have, 3) what kinds of emotional connections to urban nature are presented, and 4) which kinds of value
De mönster som går att skönja i studiens resultat går att koppla till tidigare forskning och valda teorier. Ungdomarna som deltagit i studien har ett lågt intresse för politiska nyheter och konsumerar nyheter utifrån vad som intresserar dem. De konsumerar i stort sätt inga politiska nyheter i traditionella medier, utan föredrar att ta del av dessa digitalt. I synnerhet genom flödet på sociala medi
Sverige har historiskt sett haft ett generöst konsolideringssystem för koncerner med stora avdragsmöjligheter. Avdragsmöjligheten för bland annat ränta har dock begränsats i allt större utsträckning på grund av viktigare samhällsintressen, så som ett förhindrande av skatteflykt och aggressiv skatteplanering. Ett resultat av detta är att det år 2019 trädde i kraft nya generella ränteavdragsbegränPreviously Sweden has had a generous consolidation system for groups with large deduction possibilities. However, the possibility of interest deductions, among other things, has increasingly been limited due to more important societal interests, such as preventing tax evasion and tax avoidance practices. As a result, new general interest limitation rules were put into practice in 2019 affecting
Under Coronapandemin har det jobbats hemma som aldrig förr, aldrig har så många arbetat hemma så länge. Kontorsmöbler har sett väldigt lika ut länge medan världen och tekniken har förändrats. Design för detta måste vara anpassad för de yngre generationerna för att se till framtidens arbetsplats. Tillsammans med Superlab har därför en studie i hur arbetsstationen* i hemmet sett under pandemin och v
The business model is a useful concept to understand how a firm operates. However, little is known about how business models can be managed in times of change. The concept of business model innovation, which is also referred to as business model change on a component-level in the literature, constitutes the adaptation to external factors challenging the sustainability of a company’s business model
