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Pricing strategies and pricing capabilities
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.
HUMINFRA
HUMINFRA är en nationell infrastruktur för forskning inom humaniora och samhällsvetenskap, finaniserad av Vetenskapsrådet. HUMINFRA leds från Humanistlaboratoriet i Lund och omfattar 12 lärosäten och organisationer över hela landet med expertis kring e-vetenskapliga/digitala material, forskningsverktyg och experimentella metoder för humaniora. HUMINFRA har fyra huvudsyften: (1) att skapa en webbasHUMINFRA is a national infrastructure for research in the Humanities and Social sciences, funded by the Swedish Research Council. HUMINFRA is led by Lund University Humanities Lab and consists of 12 universities and organisations across Sweden with expertise in e-scientific / digital materials, research tools and experimental methods for the Humanities. HUMINFRA aims to (1) create a web-based info
Valuation of Financial Derivatives in Discrete-Time Models
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Obl Gehörspiano Kantor 2021
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Value assessment and pricing capabilities—how to profit from value
Value is a key concept for researchers and practitioners in the fields of strategy, marketing, and pricing. In the strategy literature, value is closely related to competitive advantage and profit, in the marketing literature value is the cornerstone of the marketing management process, in the pricing literature value represents the customer’s willingness to pay. The aim of this article is to brid