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Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical
The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a q
Administrativa avdelningen ger stöd till avdelningarna inom LU Service gällande ekonomi, personal och andra administrativa rutiner. Enheten har även ansvar för universitetsbutiken, driften av LU parkeringsplatser, provsamordning för samhällsvetenskapliga fakulteten samt receptionen på Campus i Helsingborg.The administrative department provides support to the departments within LU Service regarding finances, personnel and other administrative routines. The unit is also responsible for the university shop, the operation of LU parking lots, test coordination for the Faculty of Social Sciences and the reception on the Campus in Helsingborg
Concerns regarding environmental issues such as greenhouse gas emissions and climate change have led to a shift within the research community and chemical and energy industry sectors for finding sustainable routes for producing fuels and chemicals from renewable resources, thereby minimizing our dependence on petroleum. The C3-chemical 3-hydroxypropionic acid has been identifed as a top candidate
Background: Research is needed on how to optimize the return-to-work process for persons with mental health problems.Objective: To develop a model that explains how employer and rehabilitation professional mental health literacy may influence strategies used in the return-to-work of persons with mental health problems.Methods: A grounded theory study design was used to collect and analyse intervie
Depression, Biomarkörer, Kliniska prövningarDepression, Biomarkers, Clinical trials
This project aims to develop incretin therapy as a glucose-reducing strategy in type 2 diabetes (T2D). Its particular focus is to understand the mechanisms of incretin therapy and to optimize its clinical positioning. This mission is achieved by an interdisciplinary approach with complementary studies in subjects with T2D, healthy volunteers and experimental animals.
Traumatisk hjärnskada (THS) är en vanlig orsak till död och kvarstående handikapp och idag saknas effektiva behandlingar. Vår forskargrupp använder experimentella och kliniska tekniker att studera THS, från de allra svåraste skadorna till de mer milda skadorna som kan ses exempelvis efter hjärnskakning inom idrotten. Hjärnans egen förmåga till läkning är begränsad efter THS och ett viktig mål för Traumatic brain injury (TBI) is a common cause of death and disabilities and current treatment options are limited. The research group uses experimental and clinical approaches to study TBI, from the most severe brain injuries to the milder sport-related concussions. The brain´s own capacity for repair is poor and one research aim is to enhance brain recovery and repair following injury. TBI is al
Presentation at panel on Nordic Trust, International Anti-corruption Conference, Copenhagen. This paper argues that trust and control should not be seen as opposites, and that formulating a theory of Nordic corruption (which is based on networks and cronyism rather than bribery) a better approach is a hybrid concept of 'trusted control' or 'controlled trust'
