No title
The rise of social media has brought with it new forms of civic engagement. This is a case study of the Greenpeace 2010 campaign Give the Orang-Utan a Break directed at Nestlé for its use of palm oil. The purpose of this case study is to analyse the discourse used in blogs during the Greenpeace campaign as well as to analyse the relationship be-tween different types of online content. The study ap
