Greenwashing : A critical realist approach to the study of false ecological claims
Greenwashing is on the rise as a strategy for maintaining business-as-usual through false ecological claims. This paper articulates an approach to the study of greenwashing guided by the philosophy of critical realism. In its first move, it identifies greenwashing as depending on the possibility of socially conflating the relation between transitive and intransitive objects of knowledge. The paper
