Filetype
This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. The research employs a qualitative content analysis methodology, foc
It’s been 34 years ago now since the iron curtain has parted the European continent and its inhabitants in an East and a West. The analysed area for the following thesis on the border between northern Austria and southern Czechia gives a case example of a region, that is still suffering from an era, where one sky-direction has been erased from people’s everyday living and thinking – leaving the bo
Climate change denial tends to be prevalent among right-wing populists, but the underlying reasons for this remain unclear. Given that persistent climate change denial among the public could impede efforts to address the negative consequences of anthropogenic climate change, it is important to identify the psychological correlates of these attitudes. This thesis aimed to investigate the hypothesis
This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. The study draws upon a diverse range of sources, including empirical findings, background research, and theoretical
This study aims to investigate the difference in stock return between traditional sin stocks, new sin stocks, and their respective peer stocks. The purpose was to expand the scarcely researched area of new sin stocks by being the first one to focus on new sin stocks on the American stock market (United States NYSE, AMEX, and NASDAQ stock exchanges), as this area has only been researched in Europe
The West Link Project is a transport infrastructural investment in the expansion of public transport in the region Västra Götaland. The choice of transport infrastructure falls under the domain of the Swedish government, usually paid for by Swedish taxpayers. Therefore it is important to know if the choices made surrounding these investments are socio-economically profitable and whether or not the
The problem of outdated large-scale housing estates has been prevalent in many cities, resulting in unbalanced social issues, uncomfortable living conditions, and a lack of response to climate change. The research focuses on the Almgården area in Malmo, Sweden, and aims to address these challenges by proposing a sustainable design solution that can improve the quality of life for residents while r
This thesis investigates the dynamics between firms’ shifting motives for engaging in foreign direct investments (FDIs) and the experiential knowledge acquired from increased experience and establishment in foreign markets. An embedded case study was performed on the multinational company Duni Group, drawing upon insights from semi-structured interviews with representatives from the case company.
During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. As the grocery retail industry fulfills a primary need for consumers, this re
Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. Studien har sitt utgångsläge i ett socialkonstruktionistiskt perspektiv och undersöker sociala medie använd
Direct or indirect exchange of commercially sensitive information between competitors is prohibited by Article 101(1) TFEU. Such disclosures enable undertakings to collude, that is, to trade practical cooperation for the risks of competition. Collusion is detrimental for consumer welfare as it allows the colluding parties to raise prices, reduce output and to share markets and customers. Due to th
Sonification is a technique that allows people with visual impairment to listen to information that is normally available visually such as in graphs. Not all information is available for people with visual impairment and sonification is not a standard in all places where information is showed, so developing a sonification tool that provides an intuitive experience with easily interpreted data woul
The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. Furthermore, sentiment analysis can detect strengths and weaknesses in their employer brand, indicating which areas need improvement. The proposed methods for improving word embeddi
A common problem across scientific fields and industries is data storage. This thesis presents an open-source lossy data compression tool with its foundation in Machine Learning - Baler. Baler has been used to compress High Energy Physics (HEP) data, and initial compression tests on Computational Fluid Dynamics (CFD) toy data have been performed. For HEP, a compression ratio of R = 1.6 has generat
Denna uppsats syftar till att bedöma kvaliteten på övergångsställen i olika stadsdelar av Helsingborg, baserat på riktlinjerna och föreskrifterna i VGU, HIN och ALM. Fem stadsdelar i Helsingborg - Råå, Planteringen, Söder, Centrum och Tågaborg - valdes ut för att representera en bred socioekonomisk och kulturell bakgrund. Målet var att identifiera eventuella skillnader i kvaliteten mellan stadsdel
Energikrisen har skapat osäkerhet för både energibolag och konsumenter. Kundnöjdhet och varumärkeslojalitet är avgörande för företags framgång. Syftet med denna kvalitativa studie är att undersöka fallorganisationen Öresundskrafts kommunikationsinsatser i syfte att upprätthålla varumärkeslojalitet och konsumenters attityder gentemot varumärket i en energikris. De huvudsakliga teoretiska ramverken The energy crisis has created uncertainty for both energy companies and consumers. Customer satisfaction and brand loyalty are crucial for business success. The purpose of this qualitative study is to examine the communication efforts of the case organization Öresundskraft in order to maintain brand loyalty and consumers' attitudes towards the brand during an energy crisis. The main theoretica
Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. För att undersöka frågeställningen har intervjuer av kommunikatörer hos fem sven
Incubators have emerged as crucial intermediaries for facilitating innovation for established companies. This thesis examines the process of transferring innovation from incubators back to established businesses. Semi-structured interviews were conducted with stakeholders representing both sides of the relationship: managers responsible for fostering and supporting innovative ventures within incub
Huvudsyftet med denna uppsats är att försöka vidareutveckla nuvarande litteratur och bidra till en mer djupgående förståelse kring ‘spear phishing’ och vilka faktorer som organisationer bör uppmärksamma gällande spear phishing. För att hitta nödvändigt material och få en djupare förståelse angående omfattningen av denna undersökning har en empiri bestående av kvalitativa data utfärdas. Insamlingen
This study investigates the environmental impact from dog food and cat food produced in Sweden. With over 2.5 million dogs and cats in Sweden the potential environmental effect from their food is relevant to investigate. The aim of this study is therefore to quantify the environmental impact of 1 kg dog and cat food sold by Granngården. This has been done with the life cycle assessment (LCA) metho
