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This study addresses a gap in existing research by examining how generative AI contributes to the construction and representation of a company’s brand. The research question is as follows: “How do generative AI descriptions align with, contribute to or deviate from a company’s intended corporate brand image and brand identity?”. Using a qualitative research design in the form of a case study of Ma
This thesis explores possibilities and challenges for urban planners to contribute to a degrowth transformation. Degrowth calls for a reduction of production and consumption, a redistribution of wealth and a shift in societal norms and values to address the current environmental crises. According to the existing literature, urban planners may be able to help advance and implement degrowth. To expl
As artificial intelligence becomes increasingly prevalent in society and continues to affect marketing and advertising content, understanding how consumers perceive and respond to AI-generated content has become an important area of inquiry. This study uses a qualitative method, outlined in fifteen semi-structured interviews, to find out how consumers perceive AI-generated content in the form of p
While earlier policy framed self-employment as a pathway to integration, Sweden’s 2026 citizenship reform replaces this approach with measurable benchmarks: language proficiency (språkkrav), civic knowledge (samhällskunskap), and self-sufficiency (försörjningskrav). This thesis uses semi-structured interviews to examine how five cases of non-EU immigrant entrepreneurs in Malmö describe their exper
Denna studie ämnar belysa hur sexualbrottsoffer konstrueras i samtida svensk nyhetsrapportering. Studien utgår från Nils Christies teori om det ideala offret men kompletteras med teorier om genus och socialkonstruktionism för att belysa hur media förmedlar och upprätthåller normer kring offerstatus. Studiens metod utgörs av en innehållsanalys med både kvalitativa och kvantitativa inslag, där empir
Luxury brands have increasingly become associated with criminal environments and gang culture in Swedish media and public discourse, raising questions about how consumers interpret and negotiate brand meanings when they are reshaped beyond organisational control. This study examines how consumers construct luxury brand meanings, how they negotiate these meanings across different cultural contexts,
The thesis studies the problem of predicting large covariance matrices, a central challenge in modern portfolio theory. In portfolios with many assets, the large number of covariance terms makes prediction difficult, often causing traditional methods to suffer from either substantial estimation bias or variance. To address this, the thesis proposes an approach that adapts conditional autoencoders,
Keywords: manosphere, male loneliness, compensatory consumption, consumer responsibilization, netnography Purpose: The purpose of this study is to expand the understanding of how digital communities construct consumption as a collective remedy to affective social problems, examined through the case of male loneliness within the manosphere. Theoretical perspective: By synthesising three theoretic
This thesis examines how cultural distance and institutional distance are associated with the ownership stakes acquired by US firms in cross-border acquisitions. Drawing on international business theory, two hypotheses were developed, proposing that greater cultural distance and institutional distance lead to lower post-acquisition ownership stakes. Applying a quantitative deductive research desig
The Dengue virus (DENV) is a significant global health threat, with increasing infection rates and confined therapeutic options. This project focuses on the RNA-dependent RNA polymerase (RdRp) of Dengue virus, which plays its role in viral replication, as a target for fragment-based drug discovery (FBDD). Using the FragMAX facility at the MAX IV Laboratory, a crystallographic fragment screen was c
This study aims to assess the performance and importance of mangrove ecosystem services, focusing on supporting, provisioning, and regulating, and to investigate temporal changes in mangrove cover in Maputo Bay, Mozambique. It also examines the drivers behind these changes. The research questions address stakeholder perceptions of ecosystem services and their potential trade-offs, temporal changes
In the times of electrification, energy storage becomes increasingly important when incorporating more variable renewable energy production (VRE) into the power system. Combined with large revenues connected to ancillary service markets and cheaper technology, battery energy storage systems (BESS), have sparked an interest amongst investors. The effect is a major increase of BESS connection reques
De-influencing has emerged as a prominent form of social media content that encourages consumers to question or avoid product purchases. Existing research has primarily examined de-influencing as a communicative or persuasive event, focusing on its influence on attitudes, credibility, or purchase intentions, while paying limited attention to how it becomes integrated into consumers’ everyday shopp
A large empirical literature relates corporate ESG performance to corporate financial performance, but the bulk of the evidence is drawn from return on assets and market value measures rather than from operating margin, and most studies estimate a single coefficient pooled across industries. This thesis examines whether year-over-year changes in ESG score are associated with subsequent operating p
This thesis investigates how the roles, relationships, and coordination mechanisms among stakeholders influence the integration of energy resilience in urban development (UD) projects, a challenge increasingly recognised as governance-related rather than technical. Drawing on stakeholder and resilience theory, the thesis explores how stakeholders interpret their positions and influence within UD p
The criticality of the ferromagnetic long-range transverse-field Ising chain (LRTFIC) with periodic boundary conditions and power-law decaying Ising coupling is studied using the Density Matrix Renormalization Group (DMRG). The ground states of the systems at different values of the transverse field $h$ are obtained using DMRG. From these ground states, a quantity called crosscap overlap can be ex
Sustainable startups are recognized as both risky yet important drivers of innovation to societal and environmental challenges, whereas Venture capital (VC) firms play a critical role in enabling growth through financing and active ownership. Although sustainability is becoming a requirement and a driving force for the future, prior literature points to fragmented frameworks and weak risk assessme
Introduction: Reversed phase liquid chromatography (RPLC) is a central analytical technique in pharmaceutical and biopharmaceutical science, where it is essential to reliably detect, separate, quantify, and purify drugs, of which a majority contain basic groups. Background: Basic analytes often exhibit poor peak shape, for example tailing, due to mixed-mode interactions with the stationary phase.
Collaborative robots, or cobots, are increasingly used in industrial automation, where they work in flexible, semi-modular configurations while still being expected to meet demanding positioning accuracy requirements. After a joint is replaced on such a robot, the resulting joint zero offset typically forces a full kinematic recalibration before the robot can return to service, causing downtime an
This thesis estimates the dynamic macroeconomic effects of climatic disasters on GDP per capita and human capital, using local projections on a panel of 173 countries from 1970 to 2022. The analysis focuses on droughts, floods, and storms, three unambiguously climate-driven disaster types. The main finding is a divergence between output and human capital responses. GDP per capita rises cumulativel
