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In his book "the Brand Matrix" Mats Urde presents a model that lies in the intersection between strategy, marketing and organization. The subtitle foretells, “Corporate Brand Leadership Starts from the Inside.” “There are nine questions that help you define your brand’s identity. Answer them and you will have a brand with a clear identity core that works as a stepping stone for communicating and t

https://www.lusem.lu.se/article/defining-your-brands-identity-core - 2026-04-20

The Pufendorf theme DigiJustice has now completed its first semester. Two theme members and researchers from the Department of Informatics share their experiences with the theme so far. Miranda Kajtazi, Associate professor in informatics, is co-leading the current Pufendorf theme DigiJustice along with Professor in human rights studies Lena Halldenius. The Department of Informatics is also represe

https://www.lusem.lu.se/article/autumn-digijustice-informatics-perspective - 2026-04-20

Markus is currently enrolled on our one-year international Master's Programme in Information Systems. He majored in Cyber Security at The University of Texas at San Antonio, USA. Having completed his first semester with us, we asked him a few questions about his experience so far. Why did you choose Lund?“Professionally, I chose Lund because of the University’s academic reputation and long history

https://www.lusem.lu.se/article/msc-student-portrait-markus-richardson - 2026-04-20

On January 13th, London-based designers Guillaume Couche & Richard Shackleton held a guest lecture at the Department of Informatics. The guest lecture was delivered to students enrolled in the course Human-Computer Interaction - Design, part of the Master's Programme in Information Systems. The industry experts were invited by Lecturer and Course director Markus Lahtinen.Guillaume, who first visit

https://www.lusem.lu.se/article/industry-experts-inspire-students-interface-design - 2026-04-20

The John Molson MBA International Case Competition is a prestigious business case competition with teams from around the world, the world’s largest of its kind. During six days in January, 30 teams of highly skilled MBA students, gather in Montreal, Canada. The competition follows a round-robin format (where each team meets every other team), featuring seven engaging business cases. Open to elite

https://www.lusem.lu.se/article/how-proud-we-are-great-achievement-our-students-international-case-competition - 2026-04-20

Business Leader Lars Ljungälv and Professors Viswanath Venkatesh and Stephen Broadberry Appointed Honorary Doctors at LUSEM Professor Viswanath Venkatesh, from the Pamplin Business School at Virginia Tech University, is the world's most influential researcher in the field of information systems. His research focuses on the diffusion and adoption of information systems at the societal, organization

https://www.lusem.lu.se/article/honorary-doctors-2025 - 2026-04-20

Since graduating from LUSEM's Master’s in Accounting and Finance in 2018, Jaspar has built a dynamic career in the public sector. Now a General Management Controller at Malmö Stad, he shares insights on his journey, motivations, and advice for students interested in a career in the public sector in Sweden. Hi Jaspar! You graduated from the master’s degree in Accounting and Finance in 2018, can you

https://www.lusem.lu.se/article/jaspar-kangkeh-alumnus-msc-accounting-and-finance-2018 - 2026-04-20

Since graduating from the master's degree programme in Management (MiM) in 2019, Jordan has built a successful career in Sweden, starting as an engineering consultant before becoming a Product Owner at Volvo Cars. In this interview, he shares insights into his journey, the impact of his studies, and advice for international graduates looking to enter the Swedish job market. Editor's note: this int

https://www.lusem.lu.se/article/jordan-stilley-alumnus-msc-management-2019 - 2026-04-20

A strategic alliance has been formed between four key actors in research, education, healthcare, and innovation to enhance Sweden’s life science sector. The collaboration, coordinated by Medicon Village, includes LUSEM, Skånes universitetssjukhus (Skåne University Hospital) and AstraZeneca. The alliance aims to accelerate the adoption of healthcare innovations, strengthen collaboration between ind

https://www.lusem.lu.se/article/four-leading-players-unite-strengthen-swedish-life-science - 2026-04-20

During the annual academic ceremony of 2025, Björn Svensson, Lecturer and Director of studies at the Department of Informatics, accepted the Lund Students’ Prize for Excellence in Teaching. “Björn Svensson's goal is clear - Lund University will produce the best informaticians in the country. ‘With the rapid pace of technological development, it is important to keep the programme up to date so that

https://www.lusem.lu.se/article/bjorn-svensson-accepts-lund-students-prize-excellence-teaching - 2026-04-20

The Sten K. Johnson Centre for Entrepreneurship is pleased to announce that Professor Karin Berglund, affiliated with Örebro University and Stockholm University in Sweden, along with Associate Professor Karen Verduijn from Vrije Universiteit Amsterdam in the Netherlands, have been awarded the European Entrepreneurship Education Award (EEEA) for the year 2025. The EEEA award is conferred annually b

https://www.lusem.lu.se/article/winner-european-entrepreneurship-education-award-2025 - 2026-04-20

The Leadership Academy has been offered at Lund University School of Economics and Management since 2007, and the program equips young leaders for the challenges that a leadership position in a student organisation often brings. The Leadership Academy at Lund University School of Economics and Management (LUSEM) is a leadership training program for students at Lund University, who are employed ful

https://www.lusem.lu.se/article/leadership-academy-educates-leaders-student-organisations - 2026-04-20

After earning his master’s degree in Finance from LUSEM in 2022, Craig’s career has taken him across different countries and industries. He has worked at KPMG in Stockholm and now thrives as a management consultant at Oliver Wyman in Johannesburg. In this interview, Craig shares insights into his career path, his time at LUSEM, and his advice for aspiring consultants. Hi Craig! You graduated from

https://www.lusem.lu.se/article/craig-eckleton-alumnus-msc-finance-2022 - 2026-04-20

This year, the Swedish University Pitch Competition was held for the first time for students engaged in finance associations at Swedish universities. The Lund University Finance Society, LINC, both hosted the competition and won first prize with one of their participating teams. Hello Ture Eknor, President of LINC! Can you tell us about the Swedish University Pitch Competition?“It all started with

https://www.lusem.lu.se/article/finance-society-linc-hosted-new-competition-won-first-prize - 2026-04-20

Meet Ana, a 2024 graduate of the Data Analytics and Business Economics (DABE) master’s programme at LUSEM, has quickly transitioned into her professional career. In this interview, she talks about her role at IKEA, the impact of her studies, and her advice for international graduates starting their careers in Sweden. Hi Ana! You graduated from the master’s programme in Data Analytics and Business

https://www.lusem.lu.se/article/ana-clara-lima-alumna-data-analytics-and-business-economics-2024 - 2026-04-20

Sparbanken Skånes Center for Sustainable Enterprising (SSCEN) vid Lunds universitet och Sparbanksstiftelsen Finn delar ut ett årligt uppsatspris, SSCEN Sustainability Prize for Master’s Theses, för att uppmuntra ekonomi- och ingenjörsstudenter att bidra med värdefull kunskap om hur vi kan skapa en hållbar omställning. Studenter inom företagsekonomi och ingenjörsvetenskap som har skrivit en masteru

https://www.ehl.lu.se/artikel/utlysning-hallbarhetspris-examensarbeten-2025 - 2026-04-20

I en ny KEFU-rapport framkommer bland annat att tjänstemännen ofta får en framträdande roll i besluten då det gäller underhållet av VA och vägar i kommunerna medan politikerna snarare tenderar att ta på sig rollen som kommunikatörer gentemot medborgarna. – Vår studie handlar om hur långsiktigt underhållsarbete prioriteras i organisationer med olika typer av finansiering och hur rollfördelningen se

https://www.ehl.lu.se/artikel/vem-beslutar-om-och-nar-gator-ska-gravas-upp - 2026-04-20

Ekonomihögskolans Joakim Zander blev jurist i Uppsala och doktor i Nederländerna, men författarskapet har han tagit med sig till Lund, hem­staden sedan drygt tio år. Den 31 juli har filmatiseringen av spännings­romanen ”Ett ärligt liv” premiär på Netflix. Där utgör Lund både skåde­plats och brottsplats för en juriststudents drömmar och vedermödor. Finkaffe vid Clemenstorget, övervuxna rabatter vid

https://www.ehl.lu.se/artikel/lund-i-huvudrollen-nar-zanders-roman-blir-film - 2026-04-20

Bulgarien är på väg mot euron: Joakim Zander, lektor i handelsrätt vid Ekonomihögskolan, förklarar vad det innebär. Vad innebär det för ett land att byta valuta till euro? I ett aktuellt inslag i Sveriges Radio intervjuades Joakim Zander, lektor i handelsrätt vid Ekonomihögskolan, om Bulgariens steg in i eurosamarbetet.Efter radiosändningen svarade Joakim även på ett par kompletterande frågor med

https://www.ehl.lu.se/artikel/fran-lev-till-euro-vad-hander-nar-bulgarien-byter-valuta - 2026-04-20

Donald Trumps tullkrig har dominerat årets nyhetsflöde. Men enligt nationalekonomen Fredrik NG Andersson riskerar vi att stirra oss blinda på de kortsiktiga effekterna. I själva verket står världen inför en ny maktordning som på sikt förändrar både politik och ekonomi – och markerar slutet för 1990-talets världsbild. Osäkerheten kring tullarna har väckt en rad frågor: vilka blir de omedelbara effe

https://www.ehl.lu.se/artikel/dags-att-saga-adjo-till-1990-talet - 2026-04-20