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The objective of this study is to explore differences between prominent and subtle product placement (PP) interaction levels on consumer cognitive, behavioral and affective outcomes within virtual reality (VR) gaming context. Leveraging a quantitative approach, the study employs a between group experimental design to investigate the influence of in-game advertising (IGA) interactivity on advertise
Sustainability communication within the fashion industry remains constrained despite a growing focus on sustainability initiatives by brands. This master’s thesis investigates this constraint, often referred to as ‘green blushing’. Using qualitative research methods, this study examines the phenomenon through a case study of the Swedish fashion brand Kappahl. The findings reveal various factors co
Bakgrund: För att nå samhällets satta klimatmål behöver energiförbrukningen sänkas. Målet genererar ett behov att utforska nya energieffektivare ventilationslösningar. Ett alternativ är att använda markförlagd ventilation som är en mer etablerad teknik i varmare klimat och nyttan med ett sådant system i svenskt klimat behöver därför undersökas. Systemets fördelar och problematik behöver utredas sa
This paper explores how barriers and risks are perceived by different actors involved in Northvolt's establishment in Skellefteå, Sweden, through the Multi-Level Perspective (MLP) and risk perspective. The study employs a qualitative research design and utilizes document analysis and semi-structured interviews to collect data. The findings contribute to the existing risk framework by introduci
This thesis presents an exposition of some parts of the paper: Quotients of triangulated categories and equivalences of Buchweitz, Orlov and Amiot– Guo–Keller, by Iyama and Yang. Our contribution is to present the results and applications in a way that does not require too much knowledge or familiarity with the area and to include more detail than what is usually done. The Verdier quotient is a co
This study aims to investigate the ecological sustainability of different beverage packaging and compare this to consumers’ perception of the most environmentally friendly packaging type. A literature analysis was made to understand the advantages and disadvantages of different packaging as well as consumer behavior from other surveys in other studies. Lastly this study conducted and preformed its
In the contemporary global economy, capitalist resource extraction is an increasingly dominant feature. In this context, demands on mineral resources have driven mining industries to expand into untapped rural frontiers in the global South. This research explores life on such a frontier, and focuses on local political resistance to mining and the capitalist driven processes of agrarian differentia
Automatiseringen har stora effekter på dagens arbetsliv, och branscher inom kategorin “viktiga samhällsfunktioner” är särskilt viktiga att inblick i då de har en avgörande funktion för att upprätthålla samhällets grundläggande värden. Därför riktar sig uppsatsen in på att analysera hur automatisering framställs i branschspecifika tidningar för industriell, finansiell och juridisk sektor. Genom att
Local knowledge in vulnerable communities can be vital when developing adaptation and mitigation strategies especially as issues such as sea level rise in Falsterbo become more prominent as global warming increases. At present, traditional local knowledge is often explored within indigenous communities but significantly less so in western communities. The importance of local knowledge, in regards
This thesis investigates whether there is a difference in yield to maturity at issuance for green bonds, called greenium, in the Nordics compared to some Western European countries. By using cross-sectional data for 2602 green bonds and conventional bonds. We perform coarsened exact matching (CEM) to match green bonds to similar conventional bonds and conduct a regression to investigate if there a
Sammanfattning: -Titel: Effektivisering av detaljplaneprocess -Författare: Maryam Abo Taha & Soundos Harba -Handledare: Radhlinah Aulin, Universitetslektor, Docent, Avdelningen för Byggproduktion. -Examinator: Anne Landin, Professor, Avdelningen för byggproduktion, Profilområdesmedlem, Lunds Tekniska Högskola profilområde: Cirkulär byggindustri. -Syfte & mål: Syftet med detta examensarb
Background: Recent research has begun to challenge the traditional view of conscientiousness as solely beneficial, suggesting a potential reverse-U-shaped relationship with subjective well-being (SWB). Yet, while some studies have found this curvilinear association, overall findings remain inconsistent. This study proposes the limited conceptualization and measurement of conscientiousness within
The purpose of the expansionary monetary policy pursued by the Riksbank in 2015–22 was to stimulate the economy and increase the excessively low inflation, in a situation where interest rates were lowered to zero. A common criticism that the Riksbank has received is that the negative policy rate in combination with quantitative easing was a mistake. I analyzed the consequences of expansionary mone
This thesis investigates the relationship between demographic ageing and economic growth in Japan, updating existing literature with more empirical evidence from recent decades. It conducts its investigations through OLS regressions on macro-level time series data for Japan. The paper finds empirical evidence which suggests that the relationship between demographic ageing and economic growth is no
During the last two decades, corporate ESG practices have garnered significant attention from the global community. The development of responsible business practices in association with sustainability and the integration of stakeholders has become an important topic for firms reputation, their debt financing cost and long-term success. Drawing upon the stakeholder theory, where a firm's succes
Syftet med studien var att undersöka om det finns en eventuell bias i bedömningen av intelligens baserat på skattad attraktivitet. En online-enkät utformades och innehöll bilder på två män och två kvinnor med uttalanden av olika kompetensnivåer. För att kontrollera attraktivitetsvariabeln användes bilder från en databas som har befintliga värden för uppfattad attraktivitet. Enkäten delades upp i fThe purpose of this study was to investigate whether there might be an underlying bias in the assessment of intelligence based on perceived attractiveness. An online survey was developed, each containing images of two men and two women, accompanied by statements of varying complexity levels. To control for the attractiveness variable, images were sourced from a database with pre-existing attractiv
